Nike Back In February 2007 Introduced The Cheap Sports
According to media reports, international brands Nike and Adidas are considering entering China through lower commodity prices, low-end market
. Nike plans to expand the sales of 40% in 2015 to 27 billion U.S. dollars, plans to lower prices to carry out more stores in the second and third tier cities in the sales. Affected by this news, sports goods stocks continue to decline recently, Li Ning [25.50 4.51%] (02331-HK) and ANTA Sports [13.82 0.44%] (02020-HK) Jin Yicheng decline in the past week, much underperformed City.
Sept. 30 hearing, has been launched in the low-end product areas. Advertising campaigns, price war intensified, some brands have put themselves and their opponents have landed in a profit situation. In the high-end market has been subdued. Progress and its market completely proportional to the advertising investment, they occupy the high-end market with impunity. This for many, with the intensified competition in the industry, high-end line into the corporate vision has become inevitable.
As the export competition , raw material and labor costs continue to increase, Double Star Group to adjust strategy, relying on technology upgrades, and strive to become a world-leading manufacturer of vulcanized shoes, core technology, has won the high-end market development. Footwear exports to fight the original price of binary-based, and now a new technology, high grade-based,
BEAVERTON, Ore. LIVESTRONG and Nike (NYSE) today launched its signature product line's global expansion of operations, expanding from the United States to Canada, France and Britain, to continue to spread the voice of hope. LIVESTRONG global release of the new footwear, apparel and accessories will be held tomorrow (July 1) and the 2010 Fall Series with the above listed countries.
Lance Armstrong, said: "Seeing the international LIVESTRONG advance our mission to create a momentum for people to provide an effective fight against cancer the resources and support, I am very proud of. We have found innovative ways to raise public awareness, but the future is still long way to go, so see the LIVESTRONG can in Canada, France and Britain to exert influence, and I highly encouraging."
Industry is a niche high-end custom, production and then a big brand, the year has also produced less than 3,000 pairs of shoes. However, this is a considerable potential of the industry. As the senior white-collar workers, entrepreneurs and other groups seeking to improve the quality of life, the amount of foot custom shoes for foot comfort and fit, but also a shoe assembly line can not be resolved, the market accomplish much. O'Connell has also been tested in two or three years ago, custom foot of water is being Hangzhou, pilot. "NILIDA" founder of Ze Gu Jian said that in Beijing, Shanghai and other places, customized highly respected celebrities, a large number of tailor-made brand two years stationed in Maoming Road Shanghai, store rents gone up, and let everyone see this small minority Industry potential. Wenzhou businessmen gathered strength for all to see luxury, combined with more and more people realize that custom handmade charm shop there should be room in Wenzhou.
The so-called strong brand is all things to all need to have the basic characteristics of the brand itself, and the mouth of consumers enjoy a high reputation. We all know that branding is a complex task, for creating high-end brands is not easy, in which the value of products to consumers, we can see that the formation process of a high-end brands is full of thorns.
by: lisa wilson
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