Nike Endorser Tiger Woods Would Be The Worst Negative Effects Of Up To 30%

Friday New York time, the United States, a survey showed: - Tiger Woods is no surprise to become the worst advertising spokesperson in 2010

. The name Nike Air Max (Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness) study shows that last year made Woods Nike ad for the worst.

The research done by the AceMetrix company, designed to measure the effect of television advertising. It noted that Woods's Nike TV ad did not improve advertising effectiveness, and have actually ordered a 30% negative growth in value.

A result most people perhaps do not be surprised. Over the past year was the worst year of his career Woods. After exposure of the many mistresses, he and Irene's marriage come to an end. His misbehavior has led to five sponsors away from him, including Accenture, AT & T, Gatorade, Procter & Gamble, and "Golf Digest" magazine.

Bike rider Lance Armstrong, the 2010 has been negative reports of the siege, because his teammate Floyd - Landis (Floyd Landis) exposure that he had taken stimulants. Armstrong Radio Shack electronics chain is made of advertising, and efficiency is also a negative growth of 30%. In this investigation, he was second only to Tiger Woods, ranked second.

AceMetrix company in 2010 more than 2,600 television commercials were tested, they found that less than 12% of the Air Max 90 celebrity ads, benefits increased by more than the industry average of 10%, nearly 20% of the effectiveness of celebrity advertising growth of more than 10% negative.

The best ad spokesperson Indianapolis Colts quarterback Peyton famous - Manning (Peyton Manning). Peyton - Manning MasterCard, Gatorade, Oreo cookies ad spokesman, though he is ranked among the highest of all, a celebrity, the growth of its advertising effectiveness, only 1.5%.

Ace Metrix reports that Woods's advertising message is passed to the consumer more to Woods himself, rather than advertise his products, this way, people feel a little confused.

"In the end, Woods endorsement losses than his endorsement fees much higher." Ace Metrix president Peter - Da Boer (Peter Daboll) said, "We do not predict the revival of celebrities. I'm sure some people from down into bounce back before, and some people never will. another question: Who is famous in the eyes of the image restored? Are all consumers, or the hardcore fans, he is out with a specific type of contact with the audience ? Our Air Max 24-7 studies have shown that even from the best situation, generated by celebrity advertising effectiveness is not great. In addition, we have to answer whether the negative side than the positive side."

by: pickreplica

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