Nike decided to continue to support tiger Woods
Nike decided to continue to support tiger Woods
"We support the Tiger and his family, in his first comeback fight, we chose to launch this advertising, with strong words to his father awoke him." nike air max 24-7 is so the media to explain the ad creativity, "We have decided to continue to employ Woods, so their interests must be tied with him."
This support was eventually Nike high returns. Dao arrived from Augusta Woods began the day, one of the original $ 200 one-day race tickets blooms 10 times, surged to $ 3,800 or more. Set includes "Behind the Woods, watching" full, special seating and player awards ceremony dinner packages, online fired to a high price of 8,000 dollars.
In that 33 seconds is long for the black and white ad, Woods directly at the camera, the background sound is the late father Earl Woods's voice: "Tiger, I was just out of curiosity contributed to this discussion. I want to know you in mind. I want to know what you feel, you learn to what lessons it? "
Tiger wearing a sweater, hat, Nike classic "Flying Komagari." Dress is simple, Woods listened solemnly, "father" almost motionless during the teachings, not even
Internal assessment in the after, after, Nike decided to continue to support the tiger. April 7, 2010, the United States started the day before the Masters,nike air max 90 introduced the tiger back in the ESPN commercials.
blinking, and no one to speak, like the son of a mistake, I was taught, this scene should be able to touch many people. At this moment, he was reduced to an ordinary person, no longer is the world's first, is no longer a billionaire, young Unconventional things to do and more gold, can not be understanding it?
"When the discussion is nothing more than two types of advertising creative, one is hot scenes of the classic game, there is a class that is a bit heavy, a little reflection means the. In the end we chose to broadcast the film now, to express our support for Tiger Woods. Although the final the ad controversy in the U.S. very much, but we believe that private ethics of athletes can be divided into two categories, one is the arena of professional ethics, in addition to a level of personal life outside the stadium, and Nike valued the performance of athletes in the field. "JeanneHuang said.
Internet boom is surging. CBS Sports Channel official website reported on Thursday a total of more than 55 million visitors view the website of the U.S. Masters theme, than the same period in 2009 the number more than doubled.
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