Page titles are one of the most important on-page search engine optimization factors
. Page titles are the text you see at the top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines.
Page titles can be found and edited in your site's HTML. The text that is surrounded with the tag is your page's title.
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2. Meta Description
Meta data is an often overlooked opportunity to attract visitors from search. Interestingly, it does not directly influence search engine ranking. Nevertheless, it is a good practice to include keywords in your meta description.
Meta data is the text seen as the description of a site in Google search. These words attract a searchers attention and indicate if a search result is particularly relevant to the searcher. For this reason, including keywords in your meta description can draw in visitors, even though it does not affect search engine rankings.
The meta description is not something that is visible on your web page. The short summary of the web page, which is usually included at the top of the pages source code in a tag is not used by the search engines for any website optimization purposes. What the meta description is used for is to provide the searcher with a short description of the page (