Nintendo Pokemon Teng Jumped Back Battles The U.s. Market

Popular pocket monsters quiet moment for many years

, Nintendo will be sights to attract a new generation of children, or, with video, animation, once again vigorously promoting, and sure enough it was launched in the United States again.

Pokemon (also known as Pokemon) spring up in Japan in 1996, then in Nintendo's marketing strategy, captured national 7-year-old child's heart.

Two years later, landing the U.S. Pokemon. Three years later, these roles become the bedrock of American popular culture, and even boarded the Time magazine, New Yorker magazine covers and television. In 2001, the annual Macy's Thanksgiving Day parade, cute monster Pikachu balloon rally has been among the ranks.

In 2003, the toy store shelves suddenly attractive in the pocket monsters. Lao Linsen, vice president of Nintendo, said the United States, strange to say, Pokemon unmarketable because, even because they spotlight too healthy, too much exposure, "brand exposure, while high, often planted the seeds of death" .

However, the U.S. Nintendo team and did not give up, determined to break the cycle of rise and fall of the curse. Early 2006, the team started planning the program for pocket monster comeback. This time, they are planning marketing campaigns, but also deliberately and production schedule to maintain synchronization.

U.S. Pokemon vice president of marketing Rob's opener chess, is the first integrated scattered around the original power of attorney. Ensure that children at the right time to see all related products.

April this year, the United States as the Nintendo DS console Nintendo has released the design of the game, "diamonds and pearls." June, Cartoon Network launched the 10th season cartoon series, the name is called "Pokemon Diamond and Pearl." At the same time, Pokemon game cards also come out, a total of 104 diamond and pearl designed specifically for different roles.

Laolin Sen pointed out, and the difference is that the U.S. team this time in a very short period of time for pocket monster of video games, TV cartoons and games cards simultaneously and to consumers, "Every element of our mutual support . The children play games diamond and pearl can also watch TV programs, exchange hands of cards. "

In addition, Nintendo has replaced the United States agent, to replace less active Jax Pacific Corporation Hasbro, the toy-related roles, once a few characters from the original to more than 100. Jax Pacific Hai Ba reduced the size of the role of toys for children easy collection.

New York Times Square ad windows are essential. This part of the Toys R Us featuring, in the square set up a display counter, also held a total of three-week campaign.

Laolin Sen said, the product lead to sudden death over-exposure problem, they also have countermeasures. The answer is strict control of the brand licensing, co-selected vendors, such as diapers and pet cage manufacturers could have adverse effects on the brand, they flatly refused.

From a certain level, the success of Nintendo's marketing practices, but also copied to this day extremely popular in the Wii game console above. The key to their success, they broke the game on the console video game fans should be subject for the design of the traditional myth, the goal of expanding to the usual object of the game is not above playing video games, which set off waves of Wii buying spree has so far not rest.

Nintendo Pokemon Teng Jumped Back Battles The U.s. Market

By: xt

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