Nissan Micra has started creating a buzz and the company has begun with the first phase of its marketing to generate awareness and receive feedback
. The company is using exposure marketing for the Nissan Micra. Do not be surprised if you see kiosks with interactive electronic displays that provide you information regarding the all ne Nissan Micra. The company has put up such kiosks at several high-footfall areas. The marketing began on May 5 and is expected to go on till December. The fourth generation Nissan Micra has been designed in line with the discerning needs of the Indian customers and we believe that it is the right product at the right time. According to Kiminobu Tokuyama, the company managing director, As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers.
The Nissan Micra is Nissan Motor Company's first made-in-India car expected to come with a price tag of Rs 4-5 lakh. Nissan Micra would come with a 1.2-litre three-cylinder petrol engine that produces 80 horsepower and 108Nm of torque. The Nissan Micra would also include a Continuously Variable Transmission (CVT). Nissan Micra is likely to come in ten colours in order to offer a wide range to customers.
It seems auto-makers across the world are realising the cost sensitive nature of the Indian automotive market, as the low costing small car segment seems to be the most response and the desired segment by every major auto-maker planning to make it big in India. Also, with Nissan's expertise in the car domain, it is quite evident and clear that this new car in the car market is going to rule, Nissan Micra is certainly here to stay. Nissan Micra is entering in the hatchback segment in India.
Nissan calls the Micra its "all-new Global Compact Car". The car has two names Nissan Micra in India and UK and Nissan March in Thailand and Japan. Nissan Micra is developed on Nissans V-platform and was designed and tested in Japan and fine-tuned to meet the differing tastes and needs of customers in 150 countries worldwide. Nissan Motors is aiming to sell 80,000 units of the Nissan Micra in the financial year ending March 2011. Nissan would take its dealership network to 82 in the next three years from eight at present.