Noble Enterprises Of China Home Appliance Have Got Much Money
There are many exhibitions both in China and foreign countries
, and most of them don't limit enterprises to join in. However, a few days ago the author accidentally learned that the Tenth China Home Appliance Expo which holding by China Appliance Association shows a different appearance, as there are many large
home appliance exhibitors, nearly 30,000 square meters exhibition space can't meet the demand, so organizers request enterprises who has registered and participated to adjust or reduce their booth area.
According to reports, after beginning to attract exhibitors since mid-June this year, it has received hundreds of registration applications from the world's leading
home appliances enterprises, including Haier, Midea, Gree, Siemens, Bosch, Whirlpool, Daikin, AO Smith, Sanyo, Hisense, Kelon, Frestech, Meiling, Fotile, Boss, Chigo, Joyoung, Aucma, Galanz, Xingxing and other well-known brands. It is understood that the enthusiasm of large-scale exhibitors ran high, which cannot survive without the rapid growth trend of Chinese home appliances market in the first half of this year. According to the data of Ministry of
solar water heater Industry and Information Technology, the total retail volume of color TV, refrigerator,
tattoo machine kits and air conditioning has reached 57.27 million units, and the retail sum is 144.7 billion Yuan, representing a year-on-year increase of 30%. The substantial increase of product sales volume has created enough profit margins for home appliance enterprises, and it also has directly promoted enterprises to make their brands become bigger and stronger.
Be different with advertising
UV lamp campaign, the exhibition, as a professional platform it can not only well show enterprises brand image, but also can effectively achieve the two-way communication between enterprises and target customers. Although a lot of money is needed to participate in the exhibition, but considering from different angles such as brand promotion, customer communication and technology exchange,
solar panel enterprises can still benefit a lot. It is reported that nearly 300 mainstream medias reported the four days' China Home Appliances Expo, as well as tens of thousands of spectators attending the event, and the potential benefits are incalculable for enterprises.
However, in view of the same type exhibitions are becoming more and more in China, insiders suggest enterprises to make arrangement rationally. If enterprises participate in the exhibition blindly, they always cannot achieve the expected benefits. According to the general practice of large
home appliance enterprises, that is, make a comprehensive assessment about the exhibition from the media number, audience quality, exhibition organization and several other factors, and then decide where to go.
As reported, as a sponsor China
home appliances Association has begun to screen home appliance enterprises that have registered, and eliminate some poor brand image home appliance enterprises. On the other hand, the sponsor is in consultation with the exhibition hall in order to take advantage of the open area outside the exhibition hall to set up a temporary exhibition hall, which can ease the pressure of the booth shortage. As for individual home appliance enterprises mention the problem that the cutdown booth will affect the enterprise brand image, the sponsor said, for the adjusted booth, as long as enterprises have elaborate design, scientific structure and their own characteristic, they can still show their brand image and comprehensive strength effectively.
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by:Deland Selectchina
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