Nook Prices Dropped By Barnes And Noble: Amazon Counters With Kindle Price Drop

It had to come about eventually and here it is

. appreciably lowered the price tag on its Nook wireless ebook reader today to $199 and at the same time introduced an even cheaper $149 Wifi-only Nook, sparking a price battle with Amazon. The race to 'free' in e-book readers is on today because the regular Nook was lowered from $259 to $199 by Barnes and Noble (BKS). The best news however, is that they released an alternative device that costs only $149 but can only take advantage of Wifi to pull in magazines.

The portable ebook reader is moving to the razor,while the eBooks are the blades. That means the expense of connection for superior eReaders fell over $100 today. That opens up this market to a lot more people who might have up to now held back at the price of a portable electronic ebook reader. This cluster includes this writer. I have favored the nook since the 2009 Christmas time after they hit the market with a bang. Now, together with the new price, ownership can become a real possibility.

In an additional advertising related move, Amazon has the very first time signed a contract with a store, Target. The Kindle currently is for sale by Target.com as well as the brick and mortar Target stores. For the first time, prospective Kindle owners can take a Kindle and play with it ahead of purchase. This was a big hangup for some which includes me. Target stores enjoy a demo model in its stores. The nook has formerly only been accessible on line at Barnes And Noble stores. B&N just reported a contract to advertise the nook eReader in BestBuy stores. Both Target and BestBuy will give you financing programs via their store cards.

The B&N story stimulated Amazon (AMZN) to a speedy reaction to the current news and to reduce the buying price of its Kindle from $259 to $189, placing its price point squarely between the two Nook models. As the eReaders droped in price, they won't be really just stand-alone items listed like netbooks, but electronic add-ons priced nearer to Mp3's. These gadgets are certainly not just challenging against one another. Apple (AAPL) also modified their apple iphones and $199 ($173 street) ipod itouch so that you can use Apple's ebook store, iBooks.

To further befuddle things, both Amazon and Barnes and Noble have apps on Apple's iOS program to permit users to read their subject material. Even though the $499 iPad is in a different price league, but still draws in substantial eReader clients.

While Nook runs on Android, Amazon has also their Kindle app on the Android system, helping to make with an interesting situation: When the Android Market may be hacked/sideloaded onto the Nook, are you able to read through Kindle books on Barnes and Nobles' eReader?

Other portable ebook reader suppliers were silent. Sony eReaders number in price from $169-$350. Borders not long ago sold its Skiff eBook business to News Corp.

by: portableebookreadernow

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