You might find it hard to believe that a type of music that was dying out could have
summoned up such a devoted following, but northern soul music is unique. To keep the fans supplied with lots of "new" hits to dance to in the clubs, disc jockeys and record store owners had to be constantly searching the archives for rare recordings no one had ever heard before, or artists that didn't make a splash in the U.S. and were therefore left to wither away into oblivion. These tactics kept new northern soul hits rolling out until the early 1980's.