Now You Can Unlock The Secrets To Creating A Second Income Fast Using Social Media

Whatever type of business you desire, starting your own business is one of the greatest decisions you will ever make.

The freedom and liberation from routine that comes from a profitable home based business or online business is like nothing else you will experience in life.

Whether your aim is to provide a full time income to replace the day job, or a second income to supplement your lifestyle, it can all be achieved through the power and versatility of the internet.

Even if you are just looking to create a second income, simply using social media with a little forethought can generate massive volumes of traffic to your web site or blog.

I discussed using Facebook in a previous article. In this article I am going to discuss the under estimated power of Twitter.

Currently Twitter has about 80 to 90 million users worldwide. When compared to Facebook's 500 million it seems insignificant.

However, promoting your business through Twitter is incredibly effective because of the openness of Twitter.

On the whole tweets or updates are there for all to view, making it an open platform for businesses or blogs to promote themselves.

Twitter can be used by companies in a variety of ways. Recruitment and customer services are two examples of how small firms are using Twitter as well as the obvious tweeting of company news or industry insights.

What many businesses fail to do is to retweet and reply to other peoples' tweets, and consequently they are missing an opportunity to build a community and influence around their brand.

Businesses can engage with their audience when they discuss their products or services and give them the chance to converge with the people behind the brand. This also provides a channel by which businesses can educate customers about their products, and promote themselves further.

With Twitter, it is even more important that businesses are available to engage with their customers because it is an immediate channel. It is quick and easy for businesses to set up alerts to inform them when people have mentioned their brand, thus allowing them to connect with that person on a more intimate level.

Whether they are complemented or complained about, businesses ought to be on top of any discussion about their brand.

Top tips for businesses using Twitter

* Keep it simple - with only 140 characters at your disposal, it can be difficult to convey your message in a concise way. To keep followers engaged, tweets must be clear and to the point.

* Think as a human, not as a company - engage conversationally with followers and look for opportunities to humanise your brand.

* Encourage followers to click your link - whenever possible you should include a link to your website in your tweets. By making your tweets fresh and interesting you will see a greater click through rate.

* Show your company's personality through your tweets - don't be afraid to be more light hearted on Twitter. You are more likely to build relationships with your followers if you appear more approachable.

* Create a list of useful contacts - use Twitter Lists to assemble a record of key people in your industry, including useful groups and relevant people.

* Reply to tweets swiftly - always try to respond as quickly as possible to any messages directed to your business. This will help engage your followers, who will appreciate your good customer service.

* Use web analytics - linking your Twitter to an analytics service will reveal what drives your web traffic and show how likely this will convert to customers.

* Ask questions - this is a great way to encourage engagement with your followers. You could ask for feedback on your latest productsor services, or even content ideas for your blog.

* Be original - try not to constantly tweet about the same thing. The most successful brands on twitter provide a good balance of diverse tweets, some serious, some purely promotional, and some of a lighter tone, to keep followers interested.

* Update your profile look - keep your Twitter page fresh by using company colours and logos. If your profile is in tune with your company's brand, it will look more credible.

Although it may seem that marketing your online business or home based business is an uphill strugle, the power of social media cannot be ignored especially when looking to drive masses of traffic to your web site or blog site for free.

Taking the time to even learn one of the social media strategies well will pay huge dividends as well as being great fun. The mistake many make is to try and master all the strategies at once and ending up not being able to fully service each marketing campaign.

So learn one social media strategy well, implement it into your business and have great fun doing it.

by: Paul Chatwin

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