Nuggets 10 Billion Market In 2010 Shocked The Fat Power
Internet in China E-commerce The development of the market crazy 4 years
, medicine has become faltering e-business development, or even difficult.
Difficult to access
Particularity of medicines, the state regulation of Internet pharmacies have been very strict.
Prescribed medicines are not free to the Internet Sell Of. Should the sale must be Food Drug Administration approval before being sold non-prescription drugs and pharmaceutical retail chain enterprises can only provide consumers with the Internet and drug transaction services. Even so, drug chain retailers want to open online pharmacies also be prohibitively difficult! In addition to obtaining qualification for the Internet and drug transaction services, but also must have on-line consultation, on-line query, generate orders, electronic contracts and other basic transaction services!
Most importantly, the "drugs" as a special commodity, in the qualification must first complete online sales. Must first obtain the "Internet drug information service qualification certificate", "Certificate Internet and drug transaction services," "two-card" qualification! This "two-card" is indispensable, companies only get this "two certificates" be termed as having legitimate online pharmacies for the right to sell drugs online. Insiders pointed out that "two certificates" that qualification policy introduced to protect the consumer interests, but also for the online sale of drugs to regulation played a role in escorting!
Operational barriers
The development of e-commerce market in China although the rapid, but the products involved are mainly Clothing , Books, home and IT class products. Traditional medicine pharmacy online retailers even if they wanted to enter the market, but also most of the network technology platform structures due to hard feelings, do not know how to operate services, do not know how to do network Marketing Promotion and backing out. The lack of proficiency in e-commerce company operating on the Chinese market because of ignorance, lack of relevant qualifications for the hardware facilities were blocked outside the door of online pharmacies.
From the reality of the operation of the online pharmacies you can see that, according to well-known Internet pharmacy operations experts, former King Shiwen Lu describes as the network, most of China's online pharmacy in May 2007 after the operation, which Beijing Health Dispensary operation of the first gold as large pharmacy surpass sales of retaining its position as China's first online pharmacy; addition to gold and Jing Wei as a breakthrough 10 million annual sales, the development of other online pharmacies can stand still and no start to describe, on e-commerce operations personnel and a lack of knowledge of the actual operation of the enterprise based on the lack of the spirit of the Internet is a major problem.
No confidence in the market Many enterprises have made
relevant qualification certificates, but had no substantive action. Even some people think that online pharmacies are "not making money earn crying," project, online consumers can only sell non-prescription drugs, too small, and no one will give up in order to save a little money on the side of the physical pharmacy and go to the web medicines. Inadequate understanding of the market makers directly affect the progress of online pharmacies operate.
Reason for the slow development of online pharmacies, just get "the Internet and drug transaction services B2C" certificate of Kyushu through pharmaceutical company executive, Office of Urban and Rural Residents in the analysis, said that not enough emphasis on e-commerce related companies, investment is not enough staffing related incomplete . As the pharmaceutical industry are unique, pure e-commerce company is not certified, are generally carried out in line the better business chain pharmacy companies, will be Food and Drug Administration approval, approval to carry out pharmaceutical e-commerce, and these enterprises employers generally do not know enough of the Internet industry is relatively deep, generally give only a few personnel arrangements, cross the river by feeling the stones, are often inexperienced staff, eventually dumped into the water, but did not see a few bubbles.
As decision-making does not attach importance to online pharmacies, online pharmacies are the only large chain drugstore e-commerce sector. Has as many chain pharmacies online e-commerce project consultants Shiwen Lu that this organization is also seriously limited the problem of development of online pharmacies.
In the second half of 2009, online pharmacy market is an anti-day for the past four years, the development trend.
Nuggets 10 Billion Market In 2010 Shocked The Fat Power
By: dudu
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