OOH Advertising: Out-of-Home Advertising Boosts Impact of Other Media, Delivers Sales Lift

I applaud the companies and the release of "How Out-of-Home Advertising Works." The

study offers the advertising and marketing communities key insights at this important stage in the development of OOH advertising on digital signage networks. Not only does the study demonstrate how OOH advertising can help marketers achieve their goals, it quantifies what portion of their ad budgets should be allocated to this medium to maximize the effectiveness of their advertising efforts.

OOH Advertising: Out-of-Home Advertising Boosts Impact of Other Media, Delivers Sales Lift

By: David Little

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