Obama - Online Marketer?
Obama - Online Marketer?
Obama - Online Marketer?
It seems like everyone these days is using the internet to market themselves. Who isn't on Facebook? My Mom signed up a year ago or so now, I thought I would never see the day. Of course I had to help her set it up, but still.
Barack Obama understands the power of the internet. When he ran for president a few years ago, he took full advantage of the marketing opportunities online to leverage his campaign. In fact, Arianna Huffington, editor-in-chief of The Huffington Post stated that "Were it not for the Internet, Barack Obama would not be president." That's a strong statement-and it's true. Obama leveraged the power of the internet wonderfully; here are some of the ways he did it:
Social Media: Obama built his presence on Facebook and YouTube, two of the largest social media outlets online today. His YouTube exposure provided him with over 134, 000 subscribers and his Facebook had over 3,000,000 million friends.
Blogging: Obama's campaign did not ignore the power of blogging. They integrated a great blog into Obama's main site and posted relevant information continuously throughout the day. Some of the posts where getting 100s of comments and 1000s upon 1000s of readers.
Pay-per-click and other paid advertising: Think back to the Obama campaign, do you remember seeing ads pop up almost everywhere? I do. His campaign targeted pretty much every keyword they could think of relevant to Obama in Google search. He also had paid advertising on Yahoo, MSNBC, MSN and ran ads on NJ.com to promote one of his New Jersey appearances.
Search Engine Optimization SEO: The Obama campaign ensured their sites were search engine friendly and optimized them by paying attention to keywords and other SEO tricks. For example, each of his pages had a different title tag (which is the line of text that is displayed at the top of the browser window, and can really boost your SEO). Of course, we are not Obama. We don't have millions of dollars to leverage our marketing, and a team of experts to manage our online presence. However, most of what he did is cheap or free-and easy! Blogging, social media, and SEO won't cost you much at all, and they aren't rocket science.
Just think-if the internet can make someone president, what can it do to a market-specific business venture? Sure, it takes a bit of elbow grease to post blogs and get your message out to all of the social media outlets. But hey, in front of you is the most powerful leveraging tool that ever existed, why not make some money with it? Or, if you don't want to do that, you can always run for president.
Jesse Grant & Bill Maloney have been
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