Occational aspects: How One Great George Street doubled their web traffic from ‘accessible' design

Over the space of a year, central London conference centre One Great George Street

has more than doubled their web traffic from re-designing their website to make it more user friendly and DDA compliant. To gain better search engine positioning and hence increase traffic further they have also embarked on an SEO project.

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Who are One Great George Street?

One Great George Street is an elegant and historic central London conference venue. Situated in the heart of Westminster the venue has 19 rooms suitable for a plethora of events, from conferences to meetings; training sessions to product launches, awards dinners to private fine dining and the venue is also available for exclusive use for weekend wedding receptions. With modern and traditional rooms and the capacity for 6-400 guests, there's a room for every occasion.

Although a well known and established conference venue already, in 2004 it was felt that the corporate image needed to be updated to better reflect the prestigious nature of the business. So, along with a new logo and new brochures an access-friendly website was brought online in Feb 2005.

Website creation

Designed and created with the help of marketing agency WDPA (now SOUK Response) and built by E-Business (part of Thomas Telford Ltd), the new site adopted the fresh new streamlined look that can be seen on all other literature and material. As well as updating the site aesthetically, the aim was also to make it more in line with the new DDA standards. The venue is keen to offer a service for all, so that people of all abilities have easy access to the site and the facilities in the building.

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Improvements and additions included an option for changing text size for sight-impaired users and a page detailing accessibility features in the building. A text version is also currently being developed to improve the accessibility. With a clear navigation system, it was made easier to work through from searching for a suitable room, to seeing virtual tours and making a booking. As wedding receptions are an increasingly valuable source of business to One Great George Street, two distinct sections were created one for weddings and one for corporate visitors. These markets have very different requirements so it's important to separate them to make the site more relevant for the visitor.

Occational aspects: How One Great George Street doubled their web traffic from accessible' design

By: Justin Brown

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