Oem Oem To Market From A Pretty Turned Shoe
HC shoes network on March 31 hearing is the last of 2009 Shoe Listing peak year
, 2010 will usher in a new round of market footwear trend.
3 29, flying in the Croatian International listed on the Main Board of HKEx, which rose by 20% opening. Look at the introduction of international flight g: is the brand Sports shoes Service enterprises, since the company began exporting in December 1998 OEM foundry business, which only ended by the end of September 2009 the business turnover of about 36.4%. Grams of another business group to fly in the fashion brand management casual sports shoes, apparel and sporting accessories, including fly gram brand to China, the second and third tier cities, between the ages of 14 to 25 year olds as the target population. OEM, OEM also be the origin of this shoe.
OEM, or on behalf of the production. Is the original equipment manufacturer, or OEM to produce, and then paste the brand to other companies Sell . Since the 90s from the 20th century, in order to improve their own competitiveness, global multinational companies have to implement a global strategy and nuclear strategy, to international industrial shift, resulting in many other countries, especially developing countries, companies began to participate in multinational OEM mode the company's value chain, into the international division of labor, participate in the globalization. Foundry in China despite a late start, but developing rapidly, the first developed by the Guangdong region, followed by the mainland's Zhejiang, Fujian and other coastal areas have formed OEM of industry clusters.
But with Financial Crisis and the arrival of anti-dumping, these enterprises into the quagmire foundry shoes, or go bankrupt, or dying survival, or start to bear the pain of transition. Are not all shoe had to wait until a crisis before the advent of a rush deal, from OEM to OEM branding, to market, early transition shoe Smiling at this time.
Anta Footwear market from small workshops to the road Jinjiang City, Fujian
in a small town near the sea, Ding Zhizhong initially by a simple desire to get rich is driven into a shoe workshop have not graduated from junior high school principal. Environment at that time, the basic enterprises in Jinjiang shoes outside the single access to foreign companies doing OEM manufacturing, Ding Zhizhong the shoe is no exception.
Before 1994, the ANTA tiny profits. Visited Beijing to see the domestic market space, Ding Zhizhong, that ANTA should build their own brands and develop the domestic market. To this end, he will immediately after the helm Advertisement Company Anta do corporate image design. Since 1999, Anta million to 80 per year in endorsement fees, please Kong Linghui in their behalf, this is the year the market price of sports celebrity endorsements, the then small Anta, this is a transaction value . It is gratifying and Kong Linghui "fates got tied" In the future, ANTA sales growth as if riding on a rocket. According to data provided by Anta, from 2001 to 2006, the ANTA from 1 billion yuan in sales revenue to 1.25 billion. Anta rocket ship ride in July 2007 listed in Hong Kong.
Oem Oem To Market From A Pretty Turned Shoe
By: frbiz2@163.com
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