Off-page optimisation as an important element of SEO services

Search Engine Optimization involves activities which are undertaken to enhance the

website's visibility within the search engines and make them enjoy a higher page rank. Search Engine Optimization or SEO as it is popularly called involves two major activities such as on page and off page activities. On page activities involve changes within the website while off page activities refer to activities external to the website, both of which when carried out lead to better page ranking within the search engines. By better page ranks, we mean that when a relevant keyword search query is entered within the search engine, the website has to be displayed in the first few results relating to the searched keyword. There are a certain set of off page activities marked out by expert search engine optimizers which give the desired results. Link building, directory submission and article submission are the most preferred Off page activities undertaken during the SEO process of the website. Link building It is crucial to link up your website with external link. Each external link which connects your website increases your page rank. This is because the external link acts as seal of trust and implies it relies on the information available within your website and authenticates to some extent. Therefore it is crucial that you embark upon a link building process, making sure you get relevant back links from reputed and well established sites which themselves have a well established reputation. Directory Submissions By submitting relevant websites, pages or even blog posts to online directories, your website can enjoy potential traffic. You need to embark upon directory submission activities in order to expose your business and its products within online markets. Through these more and more people are aware of your business offerings and could approach you if they find them useful for them. Article Submission means submission of relevant articles into various directories. You should submit articles which are relevant to your website and business. Article submission is not a costly affair and hence has been extremely popular and reliable option for most online business. It is through article submission that your page ranks and backlinks increase to a great extent. Moreover by submitting you and your website build up a reputation of being an expert in your business, an important factor which could make more and more visitors visit your site learning more about your business products and services. These off page optimization activities are extremely necessary when you optimize your site as per search engine algorithms. It would be desirable that these activities are undertaken by SEO Experts for they have extensive knowledge on the performance patterns of the search engines and hence know well how to proceed with these off page activities.

Off-page optimisation as an important element of SEO services

By: Rob Smith

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