Offer Promotional Gifts That Allow Customers To Do Your Advertising For You

When you offer promotional gifts that your clients actually use and enjoy

, youre not just spreading goodwill about your products and services. Youre also advertising your good name to the world every time an item with your message or logo is used in public.

You can probably get the kind of high-quality, useful promotional gifts that festival-goers and trade show attendees in Cape Town and around the country will enjoy receiving at prices much lower than you might think. But some of these items will serve you and your company better than others.

Many promo materials are tucked into pockets and later dropped off on dressers, never to be seen in public again. Other items -- like bottle openers, flying discs and tote bags, to name a few -- are used again and again by people who are pleased to show off the nice gift your company provided to them.

What makes one promotional gift better than another? What kinds of items make the very best handouts? Here are three things to consider when deciding what kinds of giveaways to offer at your next networking event or public function:

1. Give away things designed to used repeatedly.

Cups, totes and mugs are among the first promotional items to come into many peoples mind for good reason. These tested and proven items are always winners. So are more modern alternatives like water bottles and cotton chino baseball-style caps. If you can offer something so useful that a customer or potential customer will wear it, carry it or play with it often, youre getting an amazing amount of advertising from your small investment.

2. Hand out things with prominent, readable logos and text.

Its up to you to make sure the items you give away do their job. That means you should make sure your logo is large, bold, readable and enhanced with appropriate text to tell your story. Even if you hand out the best freebie ever, it wont do you any good if no one can read your companys name. Youre paying for the items and youre the one who needs to see results, so dont be afraid of making the logo prominent.

3. Present your contacts with items so unique, beautiful or quirky that they will want to show them off.

If you see something available on promotions companys website youve never seen, theres a good chance your contacts and customers havent seen it before either. Just be sure to choose items appropriate for your industry. Obviously, psychedelic t-shirts arent appropriate for funeral homes, but they could be just right for a quirky new web design company.

Choose Things That Grab And Get Grabbed

Simply put, you want to choose promotional items that get grabbed by people who visit your booth or come to your table, but you also want to make sure that these items stand out as interesting, unique, high-quality or even funny so takers will show them off, allowing them to grab more attention for your company.

Whether your contact is wandering the streets of Cape Town or cruising the Mediterranean, you want them showing off your logo and promoting your company to everyone they meet. Thats ideal for you, and if they get some joy or value from the item too, thats even better.

Guido Brouwers writes about marketing matters, including offering your clients the most eye-catching promotional gifts Cape Town or anywhere else has ever seen. Promotion is big business these days, and its also an important way for small businesses to become big businesses.

by: Guido Brouwers

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