Offline Recruiting - Easy Ways To Boost Your Direct Sales Team Offline
Offline Recruiting - Easy Ways To Boost Your Direct Sales Team Offline
Here are a few ideas for promoting your business, and hopefully gaining new recruits, around your own town:
Place a newspaper ad
Post a small classified ad in your local newspaper or community shopper. These ads can pay for themselves with just one new recruit and can help get the word out about your business opportunity every week.
Create a simple flyer
Ideally, you'll want to create a flyer with tear-off tabs on the bottom with your phone number, website, and email address. Then, post these flyers all around town at banks, laundromats, dollar stores, book stores, libraries, music stores, thrift shops, universities, trade schools, daycares, and other businesses with bulletin boards designed for this purpose. Keep a list of everywhere you posted your flyer, and make it a point to routinely check back and ensure your flyer remains on the board in good condition.
Use business cards
Business cards have been neglected lately, but they shouldn't be. Be sure you have good business cards printed with simple information about your business opportunity. Of course you'll want to include complete contact information, as well. Now, hand them out to everyone you meet. Ask friends and family members to help you get the word out by distributing your business cards in their workplaces or stores they frequent.
Join a local business networking group (I Highly Recommend!!)
Promote your business opportunity with like-minded individuals. While some of the larger groups may be cost prohibitive, smaller groups can be surprisingly affordable. If you can't find a local networking group, start your own. They're easy to operate and you may be surprised how many other small and home-based business owners might be looking for just such an opportunity to promote their own businesses.
Join a community job fair
Set up a booth and spread the word. Hand out brochures about your company, answer questions about your business opportunity, and make yourself available to anyone who's interested. Hold a drawing for a free gift as a means of gathering potential leads to add to your mailing list, as well as creating goodwill. Don't forget a treat, like free cookies, will almost always slow down a passerby for at least a few minutes to hear about what you have to offer.
Create imaginative recruiting bags and gifts
Take a clear plastic bag or gift bag and fill with a few fun and informative items like:
1. a copy of your best commission check
2. a brochure about your business opportunity
3. an opportunity CD or DVD, if applicable
4. a sample product
5. a miniature $100,000 or Payday candy bar
6. a business card
Add some colorful shredded paper and seal with a decorative label that lists all your contact information. These make great tools for reaching new recruits in banks and stores you frequent. Don't forget your own home parties you host for your direct sales business. Be sure to keep these recruiting gift bags handy and hand them out to prospective recruits at each party.
There are a number of ways to start building your team with offline recruits. The key is to look for opportunities to share your business with everyone you meet and your team will start to grow before you know it!
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