At the opening ceremony of the 2008 Beijing Olympics
, a large number of LED screens were used to dazzle the spectators. Some iconic structures like the Olympic rings were these screens that were lit up in the night. The use of large screens however did not stop there and was used in practically every part of the stadium ranging from displaying medal tally to providing directions to visitors in multiple languages. These screens were used even by advertisers who wanted to gain publicity or launch their products at the event. In the UK there were multiple giant LED Screens that were erected to involve the public in celebrating the event. These will continue to be in use for the 2012 Olympics scheduled to be held at London.
Why LED
LED Screen is the latest technology in the field of televised advertising. Due to their nature of construction, they can be built to any size or shape. LED based screens can also be built to be flat or curved or any other special format as per your requirement. The brightness of such Mobile LED Screens allow for them to be used at any time of the day or night. Also, they can be used as Outdoor Screen without having to make any changes. The clarity offered by these screens lets you use them for live sports coverage or advertising or even displaying the latest weather report. Mobile LED Screen made from LED are mobile and can be practically driven in and out of the venue with little or no installation hassles. They can be easily programmed and controlled via a personal computer that runs custom software. This gives you the ability to utilise them for directing spectators to the right area and then immediately switch to displaying the sponsors advertisements at the click of a button. This not only cuts down the cost of having multiple boards but also helps you generate revenue. One LED Screen can reduce the requirement of hiring multiple static boards or even installing permanent metallic ones.
Other Benefits
An LED Big Screen is built from strong material that makes them weather proof. They can be used for the summer Olympics or the winter Olympics, without any special modifications. The technology even makes them water proof. This adds an element of glamour to the aquatic events. The tremendous progress in technology makes these Screens interactive so spectators can use touch screens to find specific information or provide feedback to organisers,Digital signage.