Omar: Quick March Refrigerator, "first Army"
2010 years of China Home Appliances Industry is doomed no shortage of Aspect: TV
industry have rushed to be launched first Internet TV, then rush to launch 3D TV;
White Industry is particularly intense contest, or even somewhat combative side of the United States by the introduction of inverter air conditioner pick Gree gun, one hand will
Washing Machine Prove safety Haier substantially lower prices. Seemingly placid, refrigerator industry, the same Anchaoyongdong, a group of little-known rapid rise of new brands, representatives of which brand is Omar.
China in 2009 following the refrigerator "export champion" after the 2010 Omagh still continues unabated. Vice President Wu Shiqing very familiar: Spurs in the first quarter across the board gains across the board, within the integrated export growth rate of more than 40%; exports maintained a high growth, high-capacity refrigerator 200 liters more than the proportion of a marked increase in significant improvements in product mix; the fourth official refrigerator factory under construction, is expected to be operational in March next year, when Omar total capacity will be 800 million units. "It now appears that the total annual sales of 4 million units goal will come true."
Wu Shiqing also revealed: Omar has started a large chain of co-operation with the appliance, "51 the former will be the first to enter
Suning 40 hypermarkets in Guangdong, then gradually? To the nation. "Well-known home appliance industry observers said Liu Buchen, accordingly, Omar has taken to advance a key step in a strong brand.
Exports continue to lead According to deputy general manager responsible for the export
Yaoyou Jun Description: The first quarter's total exports 650 000 Omar refrigerator units, an increase of about 62%, continue to lead China's refrigerator overseas markets. "This year's export market, there are two major structural changes, first with a strong brand to further deepen cooperation with three international companies take the initiative to find Omar want cooperation, which is our incremental market. Secondly, South Africa, Australia, Chile, officially launched the development of emerging markets. "It is reported that a very famous in Europe, will be formally and Omar household electrical appliance enterprises to cooperate.
2009, the Omar refrigerators exported 2.38 million units, an increase of up to 77.3%, accounting for the total export volume of China's refrigerator 12.8%, exceeding the second
Hisense Kelon Nearly 50 million units, exceeding the third Hualing 1.16 million units. It is reported that a total of 2009, China's refrigerator exports of 18.68 million units to achieve year on year negative growth of 7.8%. 2009 Omar can use "Nifengfeiyang" to describe.
Yaoyou Jun 2010 is extremely optimistic about the overseas market, he said: 300 million is expected to easily achieve the export target, "the goal I set for myself is the impact of 3.5 million units."
He said overseas markets and eventually to achieve Omar 6,000,000 Taiwan
Sell Target. This means that the next annual increments to reach 100 million or more. So Omar is considering setting up factories overseas. The first plant may be in South Africa, North Africa, or South America, Chile produced, "it this year."
Domestic triumph In the domestic market is becoming more and more consumers Omar eyes of brand names. The most rapidly expanding team of distributors to reflect market sentiment. Omar at the just concluded annual Tour event of new products, new dealers to absorb more than 150.
51 holidays yet to come, To welcome the upcoming season, a new promotion?? "Buy fridge get electricity," is planning, so with the "space capsule, gold quality" activities to promote the formation of large-scale annual linkage effects. According to a
Marketing Centre for the person in charge, Omar annual sales will always be around the "energy" theme, in a low carbon economy, low-carbon life growing consensus in the community today, Omar's product strategy can easily lead the consumer resonance.
Based on cutting edge of technology
"Double freeze power" is becoming a refrigerator refrigerators star product.
Omar: Quick March Refrigerator, "first Army"
By: hotxueboy
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