On Enterprise Development In The Reform To Survive In The Changes

Market, the shortest distance between two points is not a straight line! Because

there will be a lot of high ranges between two points or torrent whirlpool, the courage is blindly. "Quitting brave victory" is no longer suitable to the present days of fiercely competitive market environment, learn to anticipate the risks, take a detour will be "vista."

Products on the market in China is a huge potential market. From a planned economy to a market economy of China's market on the first of the qualitative change to the capital from the market economy has ushered in the modern economy, the second change in the future, a very long time in China's market will continue to be a developing market. After all, China has 1.4 billion population, which has a high proportion of the rural population, is more important is getting better day for Chinese farmers, increasingly high levels of consumption, which is the Chinese government for the date specified in the direction of enterprise.

Since the reform and opening up, China's domestic companies is behind the legalistic kind of xenophilia result, but after all we still have a number of "foreign things serve China" of pure survival and development with Chinese enterprises, they are not using foreign capital to That delayed his short life, but the "foreigners" in the modern enterprise management system and market operation mode characteristics, combined with the Chinese market to improve their core competitiveness. In today's China daily chemical industry, we see a typical representative of this is of Jiangsu Group.

We see a contrast: The early days of national economic reform process of product sales:

???????? ????????????????? return funds indirectly Manufacturer (product) regional distribution Proxy Business Wholesale Terminal Consumer consumer products store

Distribution operations personnel?? ?? ?????? depth distribution of marketers??? ?????? Jiangsu Group developed successful sales process:

???????? ?????????????? funds directly back to Manufacturer ( products) end stores around the branch Consumer (consumer products)

Marketers?

Visible through the contrast ,""'s success in the "reduce intermediate links, control of the terminal market, segment and sink end networking products, and take the road encircling the city's success." Specifically, "" China's vast rural areas two or three line market as a major sales channels, will be built in the township offices in the network's effective coverage, give full play to the Chinese people to do China's own market characteristics. Supermarkets, convenience stores in rural areas, daily chemical products, Procter & Gamble's Head & Shoulders brand is not the first or Unilever's Lux but our Chinese ! Once upon a time such a thing happened: 's 120G "cool tea toothpaste" for some reason need a national warehouse shelves, and fully recovered, the market can not find an infringement penalty or be sentenced to only three days of this national roll out of products, there is no record of any sales and display all gone! Some sales staff just to deliver this product into the store, head of a phone call 10 minutes immediately returned goods will be returned to the manufacturer. This is when propaganda control power terminals on the market, which is efficiency, the number of China's Haier taste some ah!

On Enterprise Development In The Reform To Survive In The Changes

By: weihua

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