On Page Optimisation

Optimisation for a website is of two kinds: on page and off page

. Most of the techniques that are used to bring the website to the top positions in the search engines are those for on page optimisation. There are two kinds of on page optimisation: one that is based on the structure of the website and other based on the content.

You need to look at the title of each page. The title is the wording you see in the blue bar of your browser, so for example, if you look at the top of your browser now, you will see the title text. Bearing in mind this is one of the first things Google or any engine sees when spidering your website, you need to try and identify each page and make each title unique, descriptive and worthwhile for the engines.

The important thing with off page search engine optimization involves structuring your inbound links in such a way that the search engines recognize your website as having more importance than other websites.

The spam probability of a page's keyword density is determined using statistical functions by finding the normal distribution of the keyword on webpages. The normal distribution of a particular set of keywords amongst all webpages that use those keywords will determine the webpages that are flagged as spam and webpages that are not. The number of keywords that appear on a page has to be approximately normal against all webpages with that keyword.

The Title tag - This is a very important part of your page and there are a couple of things to remember. Your main keyword, the keyword that will drive the most traffic to your site should be placed in the title tag and as near to the beginning as possible. Your title tag should be the first line of code after your head tag and should attempt to draw in customers.

Your homepage should include some textual content, giving you the option to show the search engines and viewers what your website is all about and to persuade the search engines to index you for your relevant category. Your content should be kept short but not too short as to make it look keyword stuffy. Make sure you highlight some keywords with the BOLD tag and place some keywords in hyperlinks that link internally to other pages.

Give users what they are looking for in a way that is easy for them to access. Whether it's a site aimed at business people or holiday makers, or the youth, or the general public - make visiting your pages a memorable experience. If people know they can get relevant information quickly by visiting you, not only will they keep coming back to your site: there will also be willingness and a certain trust when it comes to doing business with you.

But before that, we will talk about sending the links. We try to replicate what happens in nature. It is not natural to have every link point to this website saying wine supplies. When we think of Dan Murphy's, every link pointing to Dan Murphy's isn't going to be saying cheap wines online. What is natural is for people to link with a variety of keywords and also to link to the url. That's where a lot of people go wrong. Read about seo optimization. Also read about seo services and seo packages

On Page Optimisation

By: Neel Patrick

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