On-Page SEO Ideas To Getting The Best Search Engine Rankings
On-Page SEO Ideas To Getting The Best Search Engine Rankings
You have sweated, toiled and put a lot of heart into creating and designing your website. Wow, this sure is a good thing to look at! However, bear in mind that good looks can only get you so far in both the real world and the on-line world. Now you have to make that site work for you! And what are the ways you can do that? Push it out there! Put it in the center of the search engines! This is how you are going to move traffic to your own internet site. Perhaps you are not aware, but the real driving force of any internet-based company is traffic, especially targeted traffic.
At the end of 2005, the overwhelming king of search was Google, with about 46-47% of all online searches. Yahoo came in second with roughly 25%, and trailing behind them was MSN, with roughly 11.4% of searches. At 350 million, AOL's total share of all search engine searches was only 6.9%. The total Google searches were a mind blowing: 2.4 Billion! In the site-indexing race, MSN is the royal winner and Google is the turtle. Again, Yahoo falls in the center of these two. So if you have a new website you want to optimize for Google, keep in mind that the other two -- Yahoo and MSN -- can get you quite a bit of traffic as well.
There are two methods of optimization techniques that will classify your website's ranking with search engines. These are: Off-Page Search Optimization and On-Page Search Optimization. This article will give you suggestions on On-Page Optimization.
On-Page Keyword Optimization: Your first lesson is that every page is treated by search engines as its own entity. Basically, every page should have a different title and target specific keywords for each page. Why don't we say that your site sells vitamins and has a variety of pages for all of the different vitamins. Your index page (home page) would direct general keywords like vitamin, health supplement, food vitamin, dietary supplement, and the like. However if the webpage has information about Vitamin C, it shouldn't use such basic terms. Instead, it should focus on more specific Vitamin C-related keywords or phrases; for example: vitamin c, c vitamin, ascorbic acid, or benefit of vitamin c. The most important keyword (most searched for) should be the start of the title of every specific page. Again, using Vitamin C as an example, a good webpage title would not be "Information on vitamin C" but would be Vitamin C. If you really design and create your website from scratch, you can even do more. Start your naming of the webpage files with the targeted keyword. Again, using the vitamin site as an example, you should name pages about vitamin C appropriately. So if you have a page on vitamin C and its benefits, the name of the page should be a keyword/phrase about this, like vitamincbenefits.htm. How can you find out which keywords are regularly searched for? Don't be concerned; the end of the article will include a list of good and free keyword search tools.
The search engine robots and possibly the network administrator are the only ones who might get a look at your file name. Therefore, even if it sounds strange, search engine robots don't mind; that's just not what they care about.
The Keyword Density Versus Content
You're trying to make your site attractive to search engines, but the traffic you're getting is ultimately from people. Therefore, you should write copy that human beings will enjoy but that also attracts search engines' robots. You have to balance your keyword optimization, but remember that people are most important. After all, even if your site gets a lot of traffic, if you have bad copy that only targets search engine robots, they'll just leave right away without signing up or making a purchase!
Over Optimization: Here are some important items to think about when identifying and getting the most from keywords. What is the right number of keywords to use on a page and what is the ideal number of times for the word to appear on the page. First of all, know that it's actually possible to over-optimize a site! You might think that the more optimization the better but the truth is more complicated. Search algorithms look at every page's keyword density and do in-depth analysis of every top site. For Google, the ideal density is around 1.5-1.8%; MSN looks for 3%, and Yahoo is near the middle. Therefore, if your site has a keyword density of, say, 10%, the sites will think something is wrong. This is considered spamming and search engines will detect it instantly put up a red flag alert.
What is the result for doing this? A new site won't get the high ranking you want, and established sites might even see a drop in their rankings. One more thing to keep in mind is that Google "sandboxes," or sequesters new sites until they've proven their worth. Why does this happen? The search engines are constantly in competition with each other to deliver the best results possible, and spam websites -- the kind of sites that are just one page stuffed with keywords -- want to subvert this to make a quick buck.
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