On Page website optimization is on of the most basic and important process for search engine optimization of your website
. This is the first step towards a successful search engine optimization of your website.
Many a times a little change in the on page optimization of a website can increase the traffic and online visibility.Here are some basic tips that you should implement for successful optimization of website for search engines.
Always create and put quality content on your website. This by far is the most important tip if you want your website to be discovered by search engines. It is a well known fact that search engines search for new and original content and reward websites with new, original and fresh content.
Make your content relevant to your website and keywords.
Use Keywords in your html title tag, do not make the title tag too long. Keep it below 64 characters. Most search engines do not take into account more than 64 characters. Also keep different title for different pages on your website, avoid using the same title on every page.
Use Meta keyword tag and put your keywords here. Use unique keywords for all your web pages. Repeat keywords of your home page only if necessary.
In the meta description tag write a unique description of your page of about two lines. here also try to create a unique description for individual web pages.
Try to use keywords in your content in a logical manner and do not over stuff the web page with keywords.
Use the heading tags wisely, keywords in heading tags are important.
Use proper anchor text for interlinking your web pages. Avoid keywords like click here, read this etc.
Use alt tag for images and use relevant text to describe your images.
Flash is good but do not over use it.
A very important tip is to keep your web page size very less to enable fast loading.
Avoid using lots of java scripts on a web page as it slows down the loading process.
Name your web pages according to content of your page. For example if your website is www.xyz.com and you have a page about dog food. Name this pages as dog-food.html and link it as www.xyz.com/dog-food.html
These tips are very effective and useful all major search engines.With careful use of these strategies you will reach closer to your seo goals.