On The "careful" Olympic Marketing Department Rational Appliances - Appliance Sales, Games

Countdown to the first anniversary of the Beijing Olympic Games on different means

Olympic sponsors are not the same as for the experience, the major brands of Olympic events in the last year very near, "Fever." View of the Olympic events on the form, can be said of various shapes, scene utterly, of course, only one purpose: to catch the last train Olympic marketing.

Olympics only left us last year?

With professional observation vision, we accidentally found that: has been quietly, subtly and uniquely operates the Olympic business opportunities, Haier, is the way with its unique interpretation of a Green Olympics with Chinese characteristics. Perhaps the use of "quietly" is the word most readers can not win the recognition, strictly speaking, with "careful" might be a more appropriate more.

In fact, in Beijing's successful bid to host the 2001 Olympics, Haier began its Olympic levy trip marked the beginning of 2001, Haier successfully complete the Athens Olympic Village and Media Village, central air conditioning. Haier's overseas sales that from then, they began to fear and trepidation, services for the Olympic experience. In 2001, after Beijing's successful bid to host the Olympic Games, Haier began a journey of the Olympic race.

Order to participate in the 2004 Olympic Games athletes can enjoy China's Haier products to create comfort and warmth, they set up a special Olympic service team, 24-hour service for the Olympic venues. "Careful, feel valued, is a true reflection of that experience." Haier's staff said.

2004 in Athens Olympic Games for the world applauded, and perhaps few people quietly pay for the Haier cheers behind, but the Athens Olympic Organizing Committee has not forgotten Haier, Haier, they gave high marks.

2005 8 12, Haier became the Beijing Olympic Games naturally white goods sponsor. In order to provide venues for the Beijing Olympics the best service, Haier has organized a team of Olympic services without borders: to the Sydney, Atlanta and Athens study to understand the previous Olympic venues on the successful experience of ancillary facilities, in particular the study sets of appliances and air conditioning processing systems mature approach.

Into the 2006 Beijing Olympic venue construction has entered a critical stage, Haier Olympic venues along the way supporting the struggle for triumph.

So far, Haier central air-conditioning has been successful, including the main venue for Beijing Olympic "Bird's Nest" Olympic events, including 20 at the same time, Haier household appliances and successfully complete a number of supporting the Olympic Games venues.

It is said that before the opening of the 2008 Olympic Games, Haier has won the "Economic Olympics" medal. However, Hale did not do this while standing still. Zhou Yunjie, vice president of Haier Group, has repeatedly said: Haier is just the beginning with the first step in the Olympic race, Haier service road for the Olympics has only just begun.

2007 8 6, the eve of Beijing Olympics test events, Haier Haier central air-conditioning has quietly in the service of Beijing Olympic Games training base was preparing for the Olympic test events this year's 13 games (before was 6 times) the last time " Special Olympics service plans "exercise, the 13 field test events common characteristics: the stadium, Haier central air-conditioning were installed.

"Haier Olympic venues supporting us feel a great responsibility, we must cautious, the confidence and trust we have carefully nurtured. We must spare no effort for the Olympic Games to create a warm and comfortable environment!" Haier central air conditioning Olympic service team leader Lu Guohua said.

The exercise of service activities to be successful. Exercise is to simulate the Olympic venues the actual functioning of the central air conditioning carried out, the exercise was the reason why in the August 6 election, because the equipment operating conditions consistent with the actual conditions after one year, while the Beijing Haier Olympic training base in the device can be said that a replica of the Olympic venues central air conditioning, the exercise can be said that the actual operation of the Olympic venues the real simulation.

by: gaga

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