On-page Optimization Requires A World Class Seo Software
Major search engines like Google and Bing have announced their SEO rules for the sites to gain top rankings
. This shows the importance of improving the source code and textual content of a site. Such rules, algorithm, changes from time to time, new rules come, old ones are deleted and sometimes replace with the new ones. There are several search engines each with their own algorithm. You have to follow them all for each content page you create.
SEO Software Makes Your Life Easier
You are either an SEO expert or a specialist at a different industry. In both cases, you may not be able to remember and follow all the changes incorporated in a well-updated SEO software. So, the best policy will be to make use of such a tool to optimize the content page you create.
All you have to worry about in such occasions will be to focus on what you want to write and utilize your copywriting skills to ensure your audience can reflect to your text as you've planned it. In other words, you don't have to keep track of the number of keywords used on a page, keyword prominence, keyword weight, etc.
The Elements an SEO Software Keeps Track of
After you write your copy, you have to make sure that your copy follows the rules set at different search engines. At this stage a world class SEO software should be able to check up your content against various algorithms different engines implement.
Some of these elements are:
O Tiny Text
O HTML Tags
O Immediate Keyword Repeats
O Frames
O External and Internal JavaScript
O Head Area
O Title Tag
O Stop Words
O Keyword Frequency
O Keyword Weight (Density)
O Keyword Prominence
O Meta Description
O Meta Refresh
O Meta Robots
O etc
To be able to use some of these features, you may need to know what these definitions are and how to edit your textual content or code to improve your page. Some softwares provide training alongside with the software they sell. Some incorporate a help button that leads you to the section where these concepts are defined and explained.
Therefore, you either have to educate yourself to learn how to do the fixation process, editing the code and text, or you have to leave it to someone else to do it for you. No matter which category you belong to, you need to know where you need on-page optimization. It's the application of those points that may require you to find a solution for it.
On-Page Optimization Consequence
When you improve the textual content and code of your web pages, you will be able to have a search engine friendly website. It helps your organic ranking in search engine, but to a certain extent. To fully boost your position in result pages of Google and other engines, you have to consider off-page optimization as well.
Off-page optimization is mainly concerned about increasing the link popularity of a site, meaning boosting the number and quality of the links you get. Some SEO softwares help you somewhat in this regard as well, but I personally prefer other methods that are done without a software like article marketing, press release marketing and so on.
As part of the search engine optimization process, you need an SEO software that could help you improve your text and code of the pages. This will be part of the optimization tools arsenal that you have to have for boosting your online business.
by: Rahman Mehraby
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