Online Marketing Agency: Addressing The Social Media Dilemma
Although 8 in 10 consumers turn to the Web when they want information from a business
, 6 in 10 businesses still have no websites. Going by those statistics alone, clearly theres a large gap in demand that businesses need to fill. But creating a website is no guarantee to increase traffic and sales as 3 in 4 dont even show up in search engines at all. With the aid of Some Online Marketing Companies, you can gain an edge over the competition turning up on the top of the search engine results page.
Social media dilemma
Take Facebook for example. Its tempting for a company to flood its page with brand posts thinking that it will reach out to more people. You will end up pushing your potential customers in the process. You will be like that kid who always pesters adults with the same questions over and over again. Its cute at first but it can get annoying in the long run.
The statistics seem to back up this theory with Track Social revealing that the succeeding posts of companies in a day will only get half of the likes. With the help of the social media marketing agency, you can test your page to know the right frequency of posts that can reach your customers without driving them away.
Breaking a habit
The average US Internet user spends more than an hour a day reading social media sites, searching and reading content. That means they already developed a habit. In his book The Power of Habit, Charles During said that habits are formed when your brain goes into auto mode, then a behaviour pattern or routine emerges followed by the reward.
The last element is very important and a habit will not form without the reward. Thats why its very difficult for a company to take up just minutes from an Internet user who already has a routine of sites he or she visits within the hour they spend on the Web. Social Media Training and tools will help craft strategies so the user will include visiting your company part of their routine.
Benefits of triggers
Consumers respond more to emotions rather than facts. Researches by Epsilon and DMA reveal that triggered posts are more likely to have higher click-through rates rather than random posts by companies. Through online marketing companies, you can design personalized messages and posts that will appeal to the emotions of your customers.