Online Marketing Strategies For Today's Marketers
Another Monday and another 16 hours to fit in every little thing
we do in our lives, be it spending time at our job, attending to
family time, and for you, the marketer, determining exactly WHAT
you should be doing with the precious time you do have available
to work on your home business. If you are marketing online (of
course you are, right?), you have probably encountered the same
big bad monster that gets bigger and bigger everyday. That
monster is the crushing feeling of being overwhelmed by the vast
number of online marketing strategies.
Overwhelm occurs when you start getting a little bit educated
about all the amazing ways you can market your new business
online. Capture pages, blogs, ezines, websites, video marketing,
article marketing, craigslist, PPC, facebook ads, social media,
micro-blogging, video skinning, mobile apps, autoresponders,
backlinking if your head hasn't exploded yet it probably will
soon! Look, the truth is, the ways and means available for you
to get your message in front of your target audience is not
shrinking, it's growing exponentially.
Back when I was in my corporate job I remember the days when my
boss would just completely dump on me, 15 highly complex
projects that had to be completed by the end of the week, and he
had NO clue what it really took to make it happen. There was a
"tipping point." This point came when that one more extra thing
made my mental gears shift into an attitude of "well, there's
soooo much to get done, I can't do anything. I'm in a state of
paralysis of productivity.
This is exactly where you CANNOT AFFORD to be in your own
business. You've got to squeeze every bit of juice out of each
hour, because after all you're already likely not spending all
the time you'd like to on your business. You're already squeezed
out. Spending more money on some new program that might work for
you is just not going to cut it. So, what's a marketer to do?
You must use a pillar approach. You must, despite that screaming
voice in your head, pick ONE strategy and stop the
multi-tasking. Multi-tasking in online business is
multi-failing. Pick one strategy, let's say, you've chosen to
generate leads using Linkedin. How could you get up to speed
faster in this, or whatever you've choosen to tackle?
The best way to leverage your time is by leveraging OPK or
"other people's knowledge" When someone knows how to do
something already and you can get access to that information,
you've just cut your learning curve to shreds. With the vast
amount of information becoming more and more like distracting
noise, you've got to get to the heart of the matter.
How can you do this? Get access to a Mastermind group of
marketers who are already gettting the results you want and plug
in. Find out what's working right now, and accelerate your
learning curve of that strategy. Implement the strategy. That's
your first pillar. Then and only then, move to your next
strategy.
If you want to know what's working for the top marketers right
now and how you can access this knowledge, visit
http://www.dianezidek.com/whatsworking
by: Diane Zidek
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