Online Marketing Strategies That Work
There is no miracle cure for an unsuccessful online strategy
. But, if you are looking for online marketing strategies that work, a little old and a little new each day will be the best technique to follow. Hang in there while I explain how it works.
In a nutshell, your goal should be to develop free traffic that converts. Here is a plan for you. Write an article and produce a video everyday for ninety days. Share this original content at key distribution sites along with your social media and blogs. Above all, make sure you have identified your target audience, done your keyword research and written good copy.
You will succeed with this plan because these are the time tested, best web marketing strategies available. But, let's take a moment to review each technique.
How do you get proficient at writing articles? Simple...read a reputable book about writing copy and then practice writing everyday. A good book on this topic is, "Writing Copy For Dummies" by Jonathan Kranz. Your articles and press releases should be about 300-500 words in length with keywords sprinkled throughout.
Of course, it is also necessary for you to get your articles distributed. I use Distribute Your Articles and find my articles reaching 600-800 different outlets most of the time. This is an easy strategy and it works.
Producing videos can be the easiest way to reach the bigger audience. Think about it. We seem to be tempted more often by the video ad we see on a google serp than its article counterpart on the same subject. So when you write an article, try to produce and release a video too. Limit your video to about 1-2 minutes and distribute it at a site like Traffic Geyser. This works well.
Both article and video marketing are successful techniques, but don't expect the flow of traffic to start tomorrow. These two strategies work because they accumulate over time. About one in five of your articles will develop traffic. Your videos, as you get comfortable with yourself on camera, will also be an accumulating asset. Be patient and keep your resolve.
All this article and video stuff is keyword driven. Make sure that you do an adequate amount of keyword research before you write an article. If your keywords are too broad, you will likely not be seen. Long tail keywords are those that have additional words tacked on to broad keywords. For example, I used online marketing strategies that work for this article in stead of marketing strategies. The shorter broader term may be too competitive for me to dominate. So be smart, get a keyword education before you start.
The "new" aspect of this is social media marketing. I suggest you set up accounts at twitter, facebook, linkedin and blogger. There are many more but these will work. Each day, when you complete your article and/or your video, visit a site called ping fm. This is a social media tool that will automatically upload your work to all these sites and more if you want.
When you have done all this regularly for 90 days, you should be experiencing a steady stream of free traffic. At this point, if you want, you can start an offline marketing campaign. Because you are now an "expert" in online marketing, you can do a free local seminar to develop disciples for your online system. To find seminar participants, you can use local search engines or postcard marketing promoting a webpage with a seminar registration box.
When you have about 20 registrants, this guarantees your local seminar will have willing participants that show up. Have a friend video the seminar and upload it to your site for more traffic.
These are simple online marketing strategies that work. I have demonstrated how time tested techniques can build a steady flow of leads to your website free, but for your time. Other strategies like pay-per-click and email autoresponder marketing work well, but it is better to start small and add techniques as you go. Happy marketing!
by: John Lee
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