Online Marketing With The Use Of Videos

Youtube is one of the most visited sites online

. Because of the fact that everyone has a broadband connection by now, youtube has become a main stop for anyone surfing online. It is easy to use and even someone with no experience uploading and embedding videos can maximize youtube's free service.

If you're a marketer, I need not tell you that youtube is one of the best places to market your products or services. Thus, the term "viral video" has become widespread. If you create an interesting video, you can count on the hundreds of thousands of youtube users to link to it or even embed it on their blogs.

If you have a business and you decide to promote it on youtube, you will be one step closer to making your services or products popular for free. Here are some types of videos that tend to do well:

Homemade commercials - If you have a television commercial that has brought you lots of business, putting it on YouTube can get you more mileage out of it. And best of all, you don't have to pay for airtime.

Tutorial videos - While some Internet users just want to be entertained, a lot of them are on the site to obtain information. How-to videos are valuable to those who don't want to "waste" time reading through guidebooks and manuals. This type of video is perfect if you have a product you want to promote.

Events Coverage - If you've held or participated in a conference, seminar or other special event, posting a video of it on YouTube could get you lots of traffic. Videos are always more compelling than photographs.

If you're an avid visitor of youtube and you're ready to upload your first viral video, here are some tips.

Use tags and descriptions that inform people why they should watch the video. Think like a marketer when adding tags and descriptions so that people will find your videos easily. Also, be sure to include your site's URL in the description.

Allowing others to embed your video will give it more exposure. Allow embedding and comments so that people can distribute your video all over the web, even on other social networks where there are more people going (like facebook or twitter). All in all, youtube is an invaluable marketing tool

by: Luke Peterson

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