Online Network Marketing Lead Generation Tip #1 – Have a Compelling Capture Page

Author: Andrea Kropp

Author: Andrea Kropp

The core of your online marketing program and key to building up your email list are your capture pages. Make a good first impression. Since online network marketing lead generation is at its heart a about numbers, you must maximize your website traffic and the conversion of traffic into email list subscriptions. The key to this is having a compelling capture page.

The best capture pages that produce the most online network marketing leads are the ones that offer a preview, sneak peak or trial version of the product or service offered. Very few people will convert without some type of free offer or reason for entering their information. Your free offer, web seminar, e-book or trial version of a paid software is the incentive that will make the visitor willing to give up their personal information. Theyre basically giving you permission to market to them further in exchange for letting them access to more comprehensive information.

The lead generation pages are set up like a very short sales message promoting your product or services unique value propositions. The content should state very concisely and succinctly what the benefits are to the customer and must be easy to digest. You make sure you create the message with the audience in mind. The core message should match the keywords and messages you placed in your ads, email marketing and other promotional materials. Maintaining consistency will avoid lost conversions due to confusion or mixed messaging. Tying landing page text to keywords will also help you in the long run with position in Google and other search engines.

If the message is compelling and well-composed, speaks to the target market, and establishes the unique value propositions for your product or service, you will have a captive audience and your email lists will grow. All things working together at 110% will produce results.

Seem complicated? Youll also want to watch your results carefully on a monthly basis and adjust headlines, value propositions and body copy to determine the effect on your conversions. Its a lot of trial and error and over time you will see what works for you. Also, youll have to purchase and manage your domain names, set up with a good web hosting company and be able to create HTML, or pay a web designer to do it.

Heres some free advice that will help you generate online network marketing leads from capture pages on day 1, day 2 and day 3, rather than month 3, month 4 and month 5. The best have banded together to offer comprehensive sales and marketing systems for network marketers. If you're new to online network marketing, then a package like MLM Lead System Pro can have you up and running in no time.

Personalized website capture pages are provided for members to use to build their own lists. The templates have a track record of performing well, and are inexpensively hosted by MLM Lead System Pro, so that you wont need to worry about hiring a website developer or finding your own hosting company.

Still seem difficult? Its really not. With proven technology and solid mentor you can be up and running in 24 hours.

About the Author:

Andrea Kropp is an online network marketing lead generation specialist living in the Pacific Northwest with her husband and two kids. After struggling in her early days in network marketing, Andrea now takes great pleasure in teaching others the secrets to her success online. She writes extensively on the topics of network marketing, online lead generation and personal development and makes all of this content available for free. Read more about Online Network Marketing Lead Generation.

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