Online Printing Companies Offer Competitive Advantages

An online printing company provides many strategic advantages

, including lower costs, more flexibility and greater services, than what can be found at local print shops. If you're outsourcing your print marketing collateral, keep these things in mind.

Local print shops have plenty of appeal, including being run by generations of business owners and personal relationships. However, beyond a personal approach to business, they have serious advantages and disadvantages to outsourcing your project this way.

Benefits Of Hiring A Local Printing Company

Easy Communication: The print shop does all the work. All you have to do is place the order. There is no uploading files, etc. Most are small businesses, and you may know the owner or higher ups in charge. Doing business with a local company often feels more like a close knit, family relationship and you may have a little bit more clout based on how long you've done business with them.

No shipping costs: There are no shipping costs involved when you hire a local printing company. You simply go the shop after your order is completed. Depending upon the size of your order, this may be a very important consideration that you may want to keep in mind, especially if cost savings are key.

Disadvantages Of Hiring A Local Printing Company

Expensive: Local shops are usually more expensive than online companies. Online firms are able to gain substantial cost savings based upon their volume. This is not the so with traditional companies, who order products based on the orders they receive. Often, customers can save substantially by hiring online firms, which are able to save based on economies of scale.

Additional services: A local company can be a one-size fits all business, catering to certain segments of the market. An online company has to offer many different types of services in order to be successful. This is a benefit if your project needs specialized help that a local company can not offer.

This can be an added benefit if the services you require are not offered by a local company. Also, it may take longer to fulfill your project because a local firm may have less equipment and a smaller staff. Usually, you can choose among many services that are not available at smaller shops, such as templates, in-house design services, finishes, materials, dye cuts and folds.

Ultimately, the customer must decide which service fits their marketing needs. Overall, online companies offer businesses competitive advantages: Lower cost, more services and greater variety than what can be found at traditional companies. You should consider the advantages and disadvantages of the printing company that you plan to hire.

by: Tenisha Mercer

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