Even if the job seeker is unsuccessful, their opinion of the organisation is likely to be unchanged at the least, and probably enhanced
. For companies with really joined-up thinking', where it is appropriate, there are all sorts of additional opportunities, such as, sending marketing messages with emails, special offers or opt-in newsletter offers. Today's job seeker may be tomorrow's customer. Being overloaded with applications is no longer bad news. It can be turned into an extremely advantageous opportunity to maintain good relations and build a reputation worth having.