Online Reputation Management - Improve Sites Online Reputation

Online Reputation management (SERM) offers you the chance to control the way you are portrayed on the Web

. ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. Since there are certain factors that may adversely affect your brand name it is important to effectively handle the marketing techniques that improve your brand visibility in search engines. And the best way to protect your brand online is through Online Reputation management.

It can be seen as a three-step process:

1.Monitor your online status - Its good to confirm periodically what is being said about your business online. If you find any criticism regarding your presence on the web, you can consider some modifying your online ads.

2.Evaluate - By gaining priceless insight into what your status is, you can be proactive in altering areas or operations of your company that are being hyped negatively.

3.Act After evaluation you can act upon it by increasing perceptions of your brand, by maintaining shareholder value, by engaging in more effective public relations by understanding who the real influencers are, by gaining understanding of others strength and weakness, by reducing internal costs and by helping identify gaps.

You spend years building your companys reputation and client base but if someone starts posting negative posts or comments about your company, it will impact the image of your brand and reputation. By the time you become aware of whats happening it will leave a black mark on your company. But if you have been monitoring your online reputation, you would have been prepared to defray some of the damage. The most important part of online reputation management is being aware of whats being said about you, to whom and why. It also requires that you do it consistently and have a plan in place when action is necessary.

Today the rapid growth of consumer generated media sites enables the general public to spread personal views easily and in a tremendous speed across the Internet. This means merely a small group of consumers can travel to a wider-than-normal audience, and influence their buying decisions. Positive reputation brings trust, confidence and sale while a bad one can lead to a decrease in consumer confidence and a subsequent reduction in revenue and profits. Therefore, online reputation management is crucial for companies and brands.

Semaphore, offer world class SEO Services to our clients throughout the world. Since inception, Semaphore has built a good reputation for results in natural as well as organic search engine optimization. Our service offering includes industry research, competitors research, Keyword /phrase research and analysis and search engine rankings-all aimed at promoting website, increasing traffic, providing top rankings in search engines and finally promoting business.

by: Geeta Rao

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