Online Retailers Of Personalized Necklaces Beats Out The Jewelry Stores

Are you in the market for personalized necklaces

, but you arent sure where to begin? While it is true that most jewelers have a serious markup on their products that can inflate the cost by as much as 300 percent, there is an alternative.

More smart and savvy shoppers are turning to online retailers when it comes to purchasing personalized necklaces, and with good reason. You see, online retailers generally buy their metals in bulk and directly from the source, so they are cutting out the middle man in the transaction, which accounts for half of a jewelry stores markup.

This brings the prices down tremendously and means a larger discount for you, the consumer. Another consideration when choosing to buy your necklaces online is the quality of the materials itself. If you are planning to use a gemstone in your necklaces, then it is important that you inquire about both the quality and the origin of the stone.

The reason why you want to be asking these questions is first, to see how knowledgeable the staff are about their products and second, so that you will be able to see the difference in stone quality itself. When you are dealing with the online retailer, all of the information that you need to know is directly on their website. Dont worry about getting the runaround with a pushy jewelry store sales person, because dealing with an online retailer youll get nothing but shooting from the hip.

Using the above logic about buying in bulk and direct from the supplier applies to both the precious metals and the gemstones. Many online retailers even provide discounts if you are purchasing multiple personalized necklaces, which is something that you wont ever find in a regular bricks and mortar store.

The selection in a jewelry store is incredibly limited and youd have to almost travel out of town to find a truly unique piece, or a dealer that didnt have very limited customization options. Jewelry stores offer very little in the way of personalization, so advertising their products as personalized necklaces seems like a little bit of a misnomer.

If you are considering the purchase of personalized necklaces, the Internet truly is the winner, with the risk of shopping online diminishing more people are taking the leap. Can you blame them? The results, discounts and quality and truly one of a kind!

by: Lauren Johnson

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