Online Retailing Of Lingerie In India -- Growing From Size Zero To Infinity!

Sensuousness, sexiness, comfort, etc have to be just right when it comes to lingerie for women

. There is enough evidence acquired from market sources to suggest that a substantial portion of the market share of the total sales of lingerie is beginning to be accounted for by online shopping web portals.

Besides the popular brands of lingerie makers selling their stuff online, there are also any number of other online players who are not exactly producing these innerwear for women but all the same are contributing immensely to the growth and spread of this sector. Of course, they are doing so even as they are making a profit for themselves as well.

The online space is admittedly overcrowded with practically every name having their presence there. In fact, the online scenario is beginning to resemble a packed to the brim railway platform in India and that too during the holiday season. But are all of them making good money? Does not seem so. As is the case with other sectors, even in the innerwear category, it is only the top five or ten players who are creating and extending the maximum value both for themselves as well as the valued women customers.

Here, let us look at say the top five names that are heavily into online lingerie retailing. We find that the online retailing of lingerie is led by Zivame.com, Craffts.com, Fab India, Ebay, and Urban Touch, in that order.

In this entire scenario, what is remarkable is the fact that it is the small Indian cities and towns that is instrumental in online shopping assuming this big a stature and size in the region. And the reasons for this rather interesting phenomena is not far to seek either. After all, most of the sought after brands across product categories and not just lingerie for women are even today not that easily available say in cities like Indore, Kanpur, Bhatinda, Ludhiana, Hissar, Aurangabad, Nagpur, Bhubaneswar, Allahabad, Madurai, Mysore, Tiruppur, and even Thiruvananthapuram and Kochi for that matter.

Enamor, Bwitch, Little India, Soie, Jockey, FSY, Lovable, Lovable Fiona, Amante, Triumph NGL, are only some of the latest brands of womens lingerie that you can buy online.

Now with the emergence of online shopping in India, the residents of these towns and cities find it pretty easy and effective to do their shopping online. You see, they have the required financial clout only the availability was in question. What is more, they are getting to buy online an intelligent and imaginative mix of both Indian and foreign brands. The collection is very much Indo-Western.

Coming back to online shopping for lingerie, we find that lingerie figures only next to books as the product that is most bought online here. The styles and trends in the lingerie industry also is evolving with certain global trends, styles and designs finding gradual acceptance in the far more traditional and conservative Indian wearer. The fact that with a few clicks they can gain access to even high end brands like the exclusive Victorias Secret also excites them. The low prices are also a definite pull.

by: Satyajit Banerjee

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