Online Shopping and the Green Movement

Online Shopping and the Green Movement

Online Shopping and the Green Movement

Shopping online provides consumers with lots of choices as well as the ability to research products and compare prices without ever leaving home. Due to its efficient & cost-effective nature, online shopping has quickly become associated with the movement to go "green". Now that this movement is gaining more worldwide attention, consumers are now turning to online shopping as a greener alternative to traditional storefront shopping.

A 2010 study conducted by the Green Design Institute at Carnegie Mellon University suggested that online purchases can result in 35 percent less energy consumption and carbon dioxide emissions than traditional shopping. Storefronts require massive amounts of energy in their daily operations for functions such as lighting and electronic registers. Many online retailers, especially the smaller variety, do not have the need to expend nearly as many resources.

The online shopping process is easier on the environment overall. Products sold through traditional retailers often have to pass through multiple distribution centers before being delivered to stores. More trips mean more CO2 emissions and resource consumption. Online retailers help streamline the delivery process from A to B, so less is wasted. When deciding whether to buy online or make a trip to the mall, consider this: an average trip to the mall produces 4,274 g of carbon dioxide, while a typical van-based delivery creates about 180 g (which makes online shopping approximately 24 times greener!).

Online buying has traditionally been associated with excess packaging, but that is quickly changing. In response to a demand for greener packaging, many retailers are developing more efficient and environmentally friendly ways to package and deliver online goods. From using recyclable and nontoxic materials to package goods, to making an effort to customizing packaging to fit the product being delivered, online retailers are taking extra steps to deliver products in more environmentally friendly ways.

Buying online is the perfect option for anyone interested in saving time and money while also doing something good for the environment. Today's online retailers fill a variety of niches from beauty products to cutting-edge fashion. One great example of an online retailer that allows shoppers to have a green shopping experience is Peacock Plume, an Austin women's clothing boutique based in Austin, TX.

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