Online event as marketing tool

Online event as marketing tool

Online event as marketing tool

An online event can act as an important building block in your internet marketing system. It helps to develop your campaign capability. This means the capacity to send hundreds or thousands of visitors to a single page in a short time span and ask them for a specific action like registering for a mailing list or buying a product. Campaign capability is essential if you want to earn money by participating in product launches as an affiliate, and much more so, if you want to launch your own product.

What Is an Online Event?

Online events take most often the form of teleseminars (conference calls or webcasts in a variety of formats) and webinars. A webinar contains visual and audio elements, while a teleseminar or webcast focuses on audio. A printed document may be added, and especially for the pure audio event it is very important to provide a clear structure to the listener in a printed format. The visual portion of an online event may be a power point presentation, a video or a transmission of the presenter's computer screen.

Benefits of Online Events

A written text contains only a fraction of the information which carried by the voice of a person. It is much easier to create a bond of trust trough talking and listening and if possible watching somebody while talking, than by merely reading a text. If you want to learn more about this aspect of an online event, do a web search for "Arthur Joseph". In this article I concentrate on more formal aspects of online event marketing.

Natural Reasons to Send Follow Up Messages

You get naturally a number of natural occasions to contact your audience through email, twitter etc: Announcing the event and reminding to attend; letting your audience know that replay is online, when the replay is going offline. You may add a deadline to register, or to ask questions in advance. This way you can send five, six, seven messages in one campaign without being or sounding spammy.

Call to Action

You have at least two deadlines inherent in your online event which create automatic urgency. The events date and time: When it's over, it's over. The second deadline occurs when replay goes offline. If choosing so, you can add a third deadline by asking to register for the event or request a certain topic to be covered.

Project Scarcity

Every direct mail copywriter will tell you to create a sense of scarcity. Your online event does that with elegance: You have only 35 online conference seats available. Seats are awarded on a first come first serve basis. Once you are known as an expert in your field, the chance to ask you a question and interact directly and publicly with you will be seen as a valuable and rare opportunity.

Sense of Belonging

To belong to a select group is a powerful motivator for humans. You can use this fact with your online event by extending a special offer exclusively to the group attending the event. But you could even go a step further by doing events for your customers only, or for your Twitter followers, Facebook friends and mailing list subscribers. This way you strengthen the relationship with your audience every time you launch an online event.

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