Online marketing - 5 ways to make Real Time Search work for you

Online marketing - 5 ways to make Real Time Search work for you

In 2009, Google integrated real time search' into its search results pages. This move was an absolute necessity if the most powerful search engine to-date wanted to bring the newest, most comprehensive, and relevant search results of the vastly expanding cyber universe to its users.

The real time search' concept has gained a lot of attention since it was introduced; it has become a top priority for all key search engines, counting Bing and Yahoo as well!

To announce breaking news as it happens and maintain its real time search, Google has developed several strategies. They include posting headlines and blogs on Twitter and Facebook and offering marketers various opportunities to vastly increase their online visibility

If you want to develop your online marketing by taking advantage of real time search, you could benefit from the following five suggestions.

1. Expand your content to supports real time SEO

Real time search craves fresh online content. This means that you will need to frequently publish new content. You can achieve this by:Repeatedly updating Tweets and Facebook fan pages: Since Google included Twitter and Facebook into their real time search approach, it would be wise to send out lots of micro content as part of your own real time SEO content strategy. Tweets and Facebook fan page updates are easy and do not require a lot of your precious time.Including blog posts: Blogs allow you to present far more information to your fans than micro messages. They also help you to achieve higher content rankings and show your audience that you are a leader in your industry. Optimizing on press releases: Writing press releases and submitting them to authoritative newswires will help you not only achieve high rankings, but will also inform your followers about your company. Most shoppers want to know when new products arrive, or when the next big sale will start!2. Create a solid fan baseMobilizing a core group of fans is important as they are the people who will ultimately recommend your products, services and brand to their family and friends. In addition, they will most likely be interested in new products you introduce, and stand by you in troubled times.Brand advocates not only support your business through their shopping sprees; they can also create links on their website that will lead to your online company, and they too can generate original content to promote your company.3. Know the current search termsWhen using real time search to promote your business online, it is important to recognize what users are currently searching for and what hot topics are being discussed via social channels. Therefore, follow the news, pick up on modern trends and find out exactly what the latest search terms are for your industry.4. Timing is everything Maximize your content publications by releasing it when Google News or Google Blog Search start their indexing process. The same rule is applicable for Twitter and Facebook. Timing the release of your new blogs, tweets, fan page updates, articles, press releases, and other social content can make quite a difference in real time search results.5. Online marketing now also includes mobile technology Real time search is no longer restricted to PCs and laptops; it has expanded to a wide range of mobile devices like Android, iPad and iPhone devices. For that reason, Website optimization has increased tremendously in importance.To maximize your mobile SEO strategy, consider the following:Whenever possible, limit using images and small graphics as they may not show up well on small devices and they increase download time.Keep your message design simple and use proper language.Check your site often to ensure it appears as intended, and include a wide variety of mobile devices during testing.In conclusion It is crucial to take advantage of every possible real time search opportunity you come across. Also, keep in mind that opportunities don't stick around and trends constantly change. Remember, what is hot and attractive one day, can be a museum piece the next. http://www.articlesbase.com/business-articles/online-marketing-5-ways-to-make-real-time-search-work-for-you-2720499.html

POST COMMENT

Tips for Online Affiliate Marketing Virtual Agent Services Help Earn More And More Profit Leveraging Affiliates as Part of Your Joint Venture Marketing Simple Marketing Tips for Mobile App Developers Using Social Media for Marketing: Can SMO Replace SEO ? Articles about Using Social Media as a Marketing Tool – Three Massive Keys to Profits Generate Money Through Affiliate Marketing Using An Online Marketing Company To Reach A World Of Clients Email Marketing- Things to Know Flyer Design Services: A Mass Marketing Tool Forex STF - Join The Hundreds Who Will Earn A Huge FX Profit TODAY Ashley Madison Scam Fraud or the Best Thing Since Sliced Bread? O2 PAYG mobile phones : The deals work as Oxygen for the mobile market