Onvizi The Local Marketing Experts Take A Look At Local Marketing South West London

The way people search for services and products has changed over the last couple of years

. While we used to count on such things as the Yellow Pages when we needed to look for a plumber or florist, 82% individuals will search for those same things using the internet. The fact is since 2007, the number of searches made using the Yellow Pages has halved whereas the number of searches using Google has more than doubled. Local businesses that use the internet properly now are growing 4 times faster than others that dont.

Precisely what does that all mean for local businesses? Basically, if you dont have a visible online presence then you're likely to end up losing business to your competitors. More importantly, a visible online presence does not necessarily mean just having a website. Your website needs to be found by potential clients when they're in search of products and/or services that you provide. There are a number of strategies that will help with this and these are listed below:

article marketing mobile marketing forum marketing search engine optimisation local internet search engine optimisation one page optimisation lead generation pay per click marketing blogging online online video marketing Web 2 . 0.0 Marketing Social Bookmarking building back links directory submissions commenting on blogs social media marketing audio podcasts

In addition to all this, there's been huge growth in the number of local searches, which is where we add geographical identifiers to the search term. For example, if someone is searching for a dentist in south west London the search could possibly be dentist south west London. Google has now changed the way in which search engine results are shown, so that it is much more essential for local businesses to target the perfect keywords.

So, local businesses really should have a visible web presence to draw in new customers however they also need to be focussing on social networking to both retain and attract customers. Social media is all about building relationships, trust and with that referrals will follow. Sites like Facebook, Twitter and YouTube are extremely crucial to achieving success in this area.

In summary, it is critical for every local business to build up both a local internet search marketing plan and a social media plan so that they can leverage the huge power that they offer. It doesnt matter if you're a sole trader, small enterprise or larger corporation; growing your online visibility is essential to draw in and retain customers.

by: matt9toeap

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