Open Access: How Dmoz Can Help Businessmen In Internet Marketing
Online directories can be a source of useful information for many businesses
, both web-based and brick-and-mortar ones. Such directories can contain website addresses of companies that deal with various kinds of products and services, saving businesses time in looking for contact information of prospective affiliates, and giving businesses more time to network and add to their list of future customers.
Most online directories, however, suffer from both overcrowding and a lack of organization. Some directories will simply consist of a randomly-arranged list of websites, with no description of the companies, businesses, or people involved. Other directories will even post expired domains, leading to dead ends when they are used.
The Open Directory Project, however, has long been around as a veritable source of information and contacts for people wanting to save both time and money while searching the World Wide Web. Located at http://www.dmoz.org, the Open Directory project powers the directory service core of most of the World Wide Web's largest and most popular search engines. These include Google, AOL Search, Netscape, and Alexa.
After various changes in name and management, the Open Directory became the super directory that it is now thanks to donations, volunteers, and a will to organize Internet information in a manner that will appeal to a businessperson's sense of urgency. The Open Directory Project is under Time-Warner, and now contains millions of websites, all with links updated, and with descriptions of the websites to boot.
The Open Directory Project, moreover, releases monthly reports on how the directory is functioning, as well as how many new links have been added. These links are contributed and maintained by editors, and are edited in the same manner that Wikipedia, the online open-access encyclopedia, is edited. This makes the directory a crowded but well-peopled site and a source of information for the businessman who wants to carry out successful Internet marketing.
How can DMOZ help you, the businessman, in Internet marketing? To answer this question, we must take a look at the various properties unique to the DMOZ directory; these properties can allow you to understand how DMOZ is a useful tool in spreading the word about your company or business, and your products or services.
Unlike other directories, where links are arranged randomly, and almost haphazardly, the DMOZ directory arranges links according to well-defined categories, and then subgroups. This means that specific markets are well delineated, and anyone searching through the directory can reach these specific markets by simply clicking away.
For instance, if you are an author who wants to publish and market your books, you can either go to the Business, then Publishing directories; or to the Arts, then Writer's Resources directories. Once there, you can narrow your search down, saving you time.
The same strategy works for businessmen. If you want to advertise your products or services, you will have to reach out to the market specific to your product or service. Casting a wide net and taking chances with thousands of people will not only waste you money, but time, and perhaps even reputation. DMOZ can help you narrow your search, and let you find your specific clients easily.
The DMOZ directories are now available in over seventy languages, and many of the categories feature multilingual websites. This can allow you to search for possible markets, affiliates, and customers in as many countries and regions as possible. You can also narrow your search down to specific cultures to which your product or service will appeal. Such specific organization of the DMOZ site can keep you from wasting time in wading through pages and pages of search results.
The DMOZ directories are maintained by editors who carefully track websites and domain names, and update links whenever dead links are found. You can therefore be sure that the addresses and contact information you encounter are updated, saving you time in having to look for an old company's new website. The directories are also cleaned up periodically, so that spam and duplicate submissions are removed.
The organized, updated nature of the DMOZ directories can aid you in looking for your clients faster.
Not only can you search for clients, you can post your website as well. You can also specify the exact location of your website in the directory, so that only your specific clients can find you. This can keep you from receiving annoying spam messages, unrelated messages in your email, and customers who are not really interested in your products and services.
Not only can you add your website for free, you can also be assured that your site will be found. DMOZ is highly ranked and popular in many search engines, so that with the proper search string, and with a site optimized for search engines, you know that your prospective customers will find you in the entanglement of businesses and sites that now make up the World Wide Web.
You can make your business flourish with the proper knowledge and know-how. Try the DMOZ directory, and make it work to you, and your profit's advantage.
by: Elijah Chai
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