Open Innovation In Entertainment & Music Industry

Ideas can be life-changing

Ideas can be life-changing. Sometimes all you need to do is open the door to just one more good idea is what American author, entrepreneur and motivational speaker Jim Rohn has to say about idea management and its significance in the modern day business sphere. This holds true for every enterprise that makes use of open innovation to make the most of their product development strategies, brand launches, new product development, corporate social responsibility initiatives and many more. In the recent past, there has been a significant change in the way the entertainment and music industry has shaped up. Since its the mass at large on which their success depends this industry vertical has been resorting to open innovation methods.

When it comes to science fiction, Star Wars still remains one of its kinds. It was in 2009 that Starwarsuncut.com, United States resorted to crowdsourcing and requested all Star Wars fans to contribute homemade scenes. This was meant to be included as a crowdsourced version of the 1977 classic Star Wars Episode IV: A New Hope. The contest had specific instructions that were to be followed by the participant. The original film was segmented into 15 second chunks inviting the participants to select any clip they want to and re-film it and submit it within 30 days. Star War fans, aspiring film students and other interested participants submitted several versions of each scene. The film was finally available on internet in August 2010 and even won Emmy for Outstanding Creative Achievement in Interactive Media.

Thus we see that the power of innovation does not reside within a seminar room or amidst a chosen group of employees. Everyone is capable of coming with a revolutionary idea that can set benchmark for others. The same holds true for music. Any and everyone has a sense of music. Based on the same idea telecom giant Nokia made use of open innovation to come up with a remix version of its old tune.

Working on similar lines Music Hackday, United Kingdom, launched the Music Hack Day Series that was a turbocharged idea generating crowdsourcing and open innovation initiative with an objective to come up with innovative ideas related to the functioning of digital music technologies. The event took place over a weekend with 72 creative idea submissions and prize distributions to the participants who came up with something exciting and unique.

In todays competitive and fast changing world, the core essence of idea management has transformed. The traditional brainstorming process has evolved and is more widespread now. The audience at large value innovation highly and care deeply about it. They count on companies and brands that they see as pioneers, striving to improve their world and takes into account ideas from the common man. On an enterprise level this fosters a culture of knowledge sharing that conveys a brands message to the audience in the most appropriate manner.

by: Gladeyas

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