Operators App Store In Imitation And Exploration Stage
Recently, the telecom operators to encroach on mobile applications store again trades
. As the world's first foot Mobile Applications store telecommunications operators, China Mobile since last August launched "MobileMarket" (referred to as MM), has recently joined hands once again the world's largest mobile phone maker Nokia , Jointly announced the MM-Ovi store. MM-Ovi baked in almost the same time, China Telecom "Wireless LAN space" formally launched as the second company to launch an application store operators. Moreover, China Unicom Is actively planning the Unistore, three operators invariably get together application store.
App Store can lead to several operators, a common interest, in addition to the huge success of Apple APPStore demonstration effect, the operators 3G Time value added and data services development effort is the most important reason.
Create application stores, three Home Appliances Letter carriers broadly, there are some difference. China Mobile to take to the headquarters as a guide, by the Guangdong Mobile and application store Aspire building information model construction, ownership information as Aspire China Mobile Communications Group, so This joint team was "moving a family." China Telecom's application store is using a "martial arts alliance" model, the gateway to China Telecom for the construction and operation, third-party companies for the construction and maintenance of product platforms, product inspection, etc., post-marketing and service by China Telecom , third-party platforms and applications are shared. China Unicom's Unistore has entered the internal testing phase, although still a "still holds partly concealed", but it should be and the current MM China Mobile and China Telecom's "Wireless LAN space applications mall" walking the same path.
Different path, difficult to evaluate which one is better. China Mobile "strong" centralized coordination in the platform to reduce the number of unnecessary links, internal Cooperation More smoothly. China Telecom and third-party companies powerful combination, rational division of labor, operators, third-party platforms, applications are different advantages, their duties, expect to maximize effectiveness. China Unicom is the moderate choice of the "two-pronged": on the one hand self-building is independent of Apple AppStore's "Wo Shopping Mall", on the other hand directly into Apple's AppStore.
Right now, overall, moving MM stores the first mover advantage, the release of the software, download and billing system more complete. So, if large number of applications submitted by developers, mobile MM has been doing a good job of handling the preparation process, but also have more resources. The deal with China Unicom is the case, relying on manual processing, once the staff can not keep up, could easily plug in some areas and not get results. In addition, Tianyi space of concern, although there is no prestige brand of China Mobile and China Unicom end-edge of China Telecom has a strong fixed?? The App Store, does not necessarily have to be considered way out of mobile communications.
From the current construction of the three carriers announced models of the three chosen path seems to be "different way" but "end", it goes without saying that a decisive determination of the mobile Internet. In profit mode. Operators and developers generally take into 3:7 mode, while the way in creating and operating mode, the three operators, although slightly different, but in essence the aim is still the same, mainly to expand its mobile shop the attractiveness of the final consumer, and get some profit.
Then, the remaining question is who will operate their own stores well, and be able to attract the fans. China Mobile published data: MM on the line since the end of August, the registered enterprise developers, more than 1,800 households, registered developers to more than 36,000 individual visits. Platform, 200 million registered users, application downloads more than 4 million. And Nokia's Ovi mobile stores cooperation is the development of another innovative application store. "This is the first time Nokia worldwide operators using this approach with the development of Ovi store." Nokia senior vice president, Greater China, Korea and Japan, President Herbert Leung, Mei said.
by: wowo
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