Opt-in List: 3 Errors to Avoid When Emailing Your List
Though your opt-in list allows you to mail your newsletters
, promotional articles and any content you feel like to people who have opted to receive them, you need to understand what it takes to start and sustain an opt-in list, because just as people eagerly sign up for your newsletters, they can quickly unsubscribe when they feel they are not being satisfied anymore.
There are established laws and regulations guiding the mailing of promotional contents when using opt-in list, and definitely spamming is not allow, should the subscribers report you to your internet service provider, you stand the risk of having your hosting account cancelled and you lost all you have worked for.
You need to package your promotional mails in a way that your subscribers find interesting to read, do not overdo your promotions, and definitely, give them opportunity to opt out anytime they want. This you can do by providing a link they can click on if they want to unsubscribe.
If you do it right by following the rules, you will not only have willing subscribers, you will have them eagerly waiting for every fresh update on your newsletters and they will never need to click the unsubscribe button.
As a good marketer, you need to be sensitive to the need of your subscribers and always look out for what can really benefit them, don't just send anything you feel that can make you money, but what you believe can solve a problem they have.
Get their response, ask for comment or provide a form as a questionnaire for them to complete as a form of feedback so that you can keep being relevant and up to date with the voice and the need of your market.
Remember we love those who give us free things, when you position yourself to the position of giving them free information that lead to the solution they need, you have earn their respect and love for you.
Since you would not want to run into trouble with your internet service provider when reported for cases of spamming. Follow the point below as a guide to safe opt-in list marketing.
1. Begin with free content: Your subscribers want information, so start your campaign by mailing free contents to them based on the niche you want to promote and in a way that you are providing solution, do this without any selling and do it well enough to build and reputation before you start to sell.
2. Do not cajole your visitors: After about two or three mails, your subscribers will already know where you are going, and they can tell whether you are really giving the good information or you are just interested in making money from them with your false claims. If they discover you are not trustworthy, they opt out and tell their friends to follow suit.
3. Follow other successful email list users: Follow or copy the steps and methods of those who are successful, have a mentor, and do what he does to be successful too. Remember that you can not build a profitable opt-in list overnight; you need to be patient and persevere, even when the results are not coming as you expected.
Opt-in List: 3 Errors to Avoid When Emailing Your List
By: Tope Olawumi logins
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