Optimising For Google And Bing How Unique Are They?

With Bing and Yahoo supposed to merge soon enough

, the Bing search engine should count for around 30% of the search engine business, that means it may be pretty helpful for an SEO company to optimize for both Bing and Google in the not too distant future. These days that doesnt necessarily suggest that you should come up with massive alterations to the optimisation techniques you already use as an evaluation by SEOmoz suggests that the 2 engines seem to be getting increasingly more similar However, that doesnt mean they are with no differences.

Both engines remain to use the amount of exact match anchor text links as a pretty significant point when rating webpages, although it seems Bing is a bit more naive with Google putting more worth on the quality of links. In both instances the assortment of links is significantly more significant than the raw total, which means more links from one domain create less link equity as opposed to less links from several domains.

Bing does, though, offer various exciting functions that might set it aside from Google. Including, when users mouse over results, Bing have added a website details summary box that can in itself be optimised to improve click through rates. It will comprise of the H1 tag, provided it is different to the title tag, the first section of text, any contact details it can locate and will actually play a YouTube video on the web page. This may be switched off with the inclusion of a meta tag.

Another highlight is an option for social sharing, where you are able to, for example, click to share a picture search via Facebook, Twitter or e mail.

by: David Folan

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