Every website needs to be optimized properly to get superior rank in the pages of
the search engines; it is the only way of marketing of the online business. Any sort of negligence to Search Engine Optimization can be disastrous for the website. The main purpose of Search Engine Optimization is to increase the rank of the websites and bring them high up in the search engine pages. Similarly, if proper optimization is not applied, the sites will go down in the pages of the search engines. Nowadays, most website owners hire any well known Search Engine Optimization company to get their site optimized, as a result of which a very tough competition exists in the cyber world. Among the thousands of optimized websites, only those sites reach the top positions which get the best optimization. Moreover, the rank of the sites do not stay fixed in the search engines, they fluctuate a lot as other sites outrace them and occupy that position.