Optimize Your Brand : The Social Media Way Part3

Human Algorithm

Human Algorithm

Using human algorithms is a good idea to get better real-time search results. Your brand can get better placement in the search engine result pages if you employ human algorithms in your search engine optimization process. Not only it will help you make stronger connections with your current audience, but will also allow you to recognize and connect with potential customers.

Understanding social structure design

You need to figure out how peers of your field are discovering and targeting new audience, and are sharing content with them. Knowing their strategies and delivering content as required by your target audience will make you stay on top. After all, social sharing is all about sharing effective content.

It is better to use pervasive social logins rather than proprietary login systems as pervasive social logins like twitter logins and facebook connect are specifically designed to generate deeper social effects. This will thrust ahead your social media optimization process by attracting a host of qualified visitors and will also give a boost to your social media marketing strategies.

Giving a call to action

A call to action rings a bell in the minds of people and makes them acquainted to content thats worth sharing. You can incorporate some sharing tools to increase the reach of your content. Moreover, options such as post, re-tweet, like, etc help define and stimulate the response that you desire.

Monitoring activities

Creating activities that entice the users of social media is not enough. You need to monitor them as well. You can monitor the number of shares, number of likes, click-throughs, discoveries, etc and can trigger a greater sharing volume.

SMO and SEO professionals know how sharing content on social networks can radically improve social media optimization of the brand. The kind of impact that these social objects create widens the reach of the brand and provide audiences with the information that they can share with their friends.

by: Nimit Shah

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