Search engine optimizers offer SEO as a stand-alone service or as a part of a broader marketing campaign
. Because effective SEO may require changes to the HTML source, SEO tactics may be incorporated into the web site development and design. "Search engine friendly" is a term used to describe the web site's layout, menus, images, shopping carts and more. When looking for a decent site to use, you want something that is going to be easy to move through, nice to look at and ranked well in the search results. SEO Optimization is a great way to make your site more appealing and more visible to the right people.