Optimized Press Releases for Internet Marketing
Optimized Press Releases for Internet Marketing
When pitching to a tech publication, talk tech; when pitching to a newspaper, be topical. Don't however, ignore the audience of the search engine it's one of the most influential audiences we have. Search engines don't buy products and they certainly don't write newsbut they do influence everyone who does.
Stay aware of the basics
Here are some basic elements of SEO: You must research for the right keywords to be used examining all the variations and permutations of what people are searching for. When make a free website you can use keyword research tool to get a choice of alternative keywords, and they will probably appear in order of popularity for your ease of selection. The second basic element of SEO is usually the job of your IT Department and that is the technical aspect of how search engines interact with your website. The last basic element is the quantity and quality of links. This is the most important because no one will know how good your content is if you don't tell them. Also back links are used in determining the "score" of a website. You can also increase exposure to your links through social media channels.
The human aspect
Neither search engines and social media will never be perfect. Algorithms are only as smart as the people who create them.. There is no avoiding the combination of technology and human intuition. Don't be afraid of getting SEO wrong. However, you must avoid being overly aggressive and appear to be using spamming tactics. Keyword stuffing, or buying links from a publication is a big no-no for Google. You have to earn your links, they're forever, and most probably even more valuable.
Youmust adhere to the following when preparing a press release:
Headlines
Make certain to use headlines, preferably with a catchy phrase and a keyword
Keywords
Use up to 3 key phrases (keywords) that fit locally into the topic of your press release.
Placed in a heading or subheading or at the beginning of a sentence or paragraph, the
keyword will help your search engine ranking the most.
Text Links
You can now purchase a hyperlink from many of the press release distribution services
and newswires. If you make a keyword phrase within the release into a live link, you will
increase search engine visibility for that keyword phrase, in addition to driving traffic
back to your website.
Landing Pages
Also, you can drive traffic to your website by including a link within the press release
that directs the reader to a specific page. Additionally you will then be able to track the
response rate of the press release, thereby providing a call-to-action. A typical landing
page would ask the reader to, fill in a form which would contact details. This adds to your
prospect database that can be used for direct email marketing campaigns and gives the
reader a sort-of fulfillment.
RSS Feeds
As it happens, journalists now turn to the internet for their information. They can use RSS
feeds (Really Simple Syndication) to find needed data, just by using RSS Reader
software. Feeds are in a standardized format and include full or summarized text, plus
metadata such as publishing dates and authorship. Web feeds benefit journalists by
allowing them to syndicate content automatically. S o make certain to submit press
releases to RSS feeds because your competition will.
Broken down into its parts, much of Optimized PR will come naturally to PR professionals skilled in building networks and creating topical content. Inexpensive online tools will help accomplish other elements like purchasing hyperlinks.
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