Optimizing Search Engine Results With An Article Marketing Strategy

Once you've got your website set up, the real work begins

. Tons of potential customers are out there, now it's your job to use an article marketing strategy to direct them to your site. Article marketing allows you to increase traffic and build your credibility while drawing your target customers directly to your site.

The reasons for using article marketing to drive traffic to your website are numerous. Getting started is easy. The core of article marketing is submitting original articles to publishers around the Internet. In exchange for the information and expertise you provide, you will get a link back to your site in the author resource box. This means that when customers go looking for the product you're selling and the knowledge to make a smart purchase, they'll be directed straight to you.

Search Engine Optimization

The best way to give strength to your article marketing strategy is to focus on optimizing your keywords. The more optimized your keywords, the more customers will be directed to your articles when they search for relevant keywords.

Writing original articles and submitting them to different publishers online creates almost endless opportunities for search engines to find your material and direct customers to your website. Learn how to write articles to optimize the potential of your keywords before you begin writing and submitting them.

How to Find Keywords

Learn how to use the right keywords when promoting your website. Browse competitors' websites and see which keywords they are using to attract customers. Consider what you would search for if you were seeking the product you're providing.

Think about the people searching the web on a daily basis and the words they would type in to find your product or service. Use keyword research tools such as those provided Google to find keywords and suggested keywords.

Keyword Density

After identifying relevant keywords, the next step is to learn how to place and use the keywords when you submit articles for publication. When writing content for your website, you'll want to stay below 2 percent keyword density. This means that for every 100 words you publish, you'll use an absolute maximum of 2 keywords.

Optimize your keyword density by maintaining a 1.5 to 2 percent keyword density with each article and keyword phrase. Articles submitted to article distribution companies for marketing purposes must remain below 2 percent keyword density.

When you submit articles for publication, it is very important not to use too many keywords. That practice is called keyword stuffing, and could cause publishers to turn down your content. It could also cause automated spiders and crawlers to index your site or article in the wrong category.

Track Your Articles

Track the success of your articles after you submit them. Search engine results are one great way to gauge how well your articles are doing. Type the exact title of the articles you've published into your favorite search engine using quotation marks. Search engines provide the number of times the article has been published. This will allow you to track your marketing campaign and make adjustments as necessary.

One of the trickiest parts of marketing online is that people only look at each website they visit for 1 minute on average. With quality, custom content you can draw people in for a good read. Poorly written content or content that is too complicated will not only lead to limited distribution, but shines a negative light on the website being marketed.

When developing your article marketing strategy, don't forget to think about blog commenting and message forums. These places can indirectly relate back to articles you've submitted and create more links online to bring in business. Use every possible angle to plant keywords and show off your expertise. Every link back to your website provides an avenue for new traffic.

by: Carol Palmatier

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